About The Event
Farm Mutual Forum is an annual gathering of small-to-medium sized farm mutual insurance company leaders. At Forum, managers, directors, state association leaders, emerging leaders, and industry service partners alike can benefit from the opportunity to come together, learn, and grow as an industry.
Attending Farm Mutual Forum fulfills the curriculum requirement for NAMIC’s Mutual Insurance Director (MID) certification. For program details and enrollment information, please click here.
I thought that it all went great. The sessions are always informative, but I really enjoy the chance to interact with peers and get to obtain other perspectives on running a farm mutual.
Secretary/Treasurer, Hamlet Mutual Insurance Company
Event Details
Event Type
- Executive Event
Certification Credits Offered
- Mutual Insurance Director (MID)
Delivery Type
- In-Person
Location
- JW Marriott Minneapolis Mall of America
- Minneapolis
- Minnesota
- United States
Registration Fees
Registration Type | Early Bird Rates – On or before March 21, 2025 |
---|---|
MIP/MID Certified | $800 |
Member/Sponsor | $900 |
Multi-Attendee | $875 |
Nonmember Carrier | $1,100 |
Nonmember Vendor | $1,345 |
Registration Categories
PFMM/FMDC Certified: Those who have earned their NAMIC Professional Farm Mutual Manager (PFMM) or Farm Mutual Director Certification (FMDC) designations.
NAMIC Member Multi-Attendee: More than one attendee from the same NAMIC member primary insurance company.
NAMIC Member/Sponsor: Employees from a NAMIC member company or employees from a company which is a confirmed sponsor of the conference. To register as a sponsor, please follow the steps within your sponsorship confirmation email.
Nonmember Primary Insurance Company: Employees from a primary insurance carrier where the company is not a NAMIC member.
Nonmember Vendor: Employee from a vendor company (i.e. not a primary insurance company or NAMIC member) who are not sponsoring or exhibiting at the conference. This category can receive a discounted registration with a sponsorship.
Optional Activity Registrations
Optional activity information will be available soon. Please check back for more information.
Registration Confirmation
You will receive a detailed email confirmation upon successful completion of the registration process for this event; please make sure to enter a valid email address on the registration form. If you have any questions regarding your registration, please e-mail events@namic.org or call 800.336.2642.
To ensure you don’t miss out on important updates, we kindly ask you to add our email address events@namic.org to your email whitelist. This small step will help make sure our emails reach your inbox instead of ending up in your spam folder. This is usually accomplished by adding our email address to your email program’s ‘Contacts’ or ‘Safe Senders’ list.
If you are receiving our emails through a company email system, you may need to ask your IT support to whitelist our email events@namic.org. This would help ensure our emails get through to everyone at your business.
Registration Cancellations
All cancellations must be submitted in writing to registrar@namic.org.
The following cancellation rules apply to event registrations only. Please see sponsor and exhibitor service agreements for applicable rules regarding these items.
Cancellations on or Before April 19, 2025
Cancellation requests received in writing between the time of registration and 31 days prior to the first scheduled day of the event: Event registrations can be transferred to another individual at no cost or refunded minus a $50 cancellation fee. Optional activities and guest registration fees will be refunded minus a $10 cancellation fee per activity/guest.
Cancellations After April 19, 2025
Cancellation requests received within 30 days of the first scheduled day of the event: NAMIC will not refund registration fees. All optional activity registration fees are nonrefundable. However, all registrations, including those for optional activities, can be transferred to another individual at no cost.
ADA Accommodations
In accordance with Title III of the Americans with Disabilities Act, we invite all registrants to advise us of any disability and any requests for accommodation to that disability. Please submit your request as far as possible in advance of the program.
Event Details
Event Type
- Executive Event
Certification Credits Offered
- Mutual Insurance Director (MID)
Delivery Type
- In-Person
Location
- JW Marriott Minneapolis Mall of America
- Minneapolis
- Minnesota
- United States
Monday, May 19, 2025
5:30 pm
10:00 pm
Optional Activity: Minnesota Twins Baseball Game
After getting settled in Minneapolis, join peers to network and enjoy a ball game! Join us at Target Field to watch the Minnesota Twins take on the Cleveland Guardians. The stadium is a 20-minute drive from the hotel and transportation is provided. If you aren’t able to eat dinner before the game, don’t worry; your ticket will include all you can eat and drink (excluding alcoholic beverages). You won’t want to miss this opportunity to root, root, root for the home team.
The cost of this activity is $95 and includes admission to the Minnesota Twins game, unlimited food and non-alcoholic beverages, and transportation to and from the game.
5:30 p.m. Report to the JW Marriott Minneapolis Mall of America Main Lobby
5:45 p.m. Depart the Hotel by Bus to Target Field
6:40 – 9:30 p.m. Minnesota Twins vs. Cleveland Guardians
9:30 p.m.* Depart Target Field
10:00 p.m. Arrive Back at Hotel
*Attendees are welcome to depart at their convenience before the end of the game, but group transportation will not leave until the game has concluded.
Tuesday, May 20, 2025
8:00 am
5:15 pm
Registration and Event Information Desk
The Registration and Event Information Desk is the main hub for event information and badge pick-up. NAMIC staff will be on hand to welcome you and answer any questions you have during the event.
Tuesday, May 20, 2025
8:30 am
10:00 am
Certification Session: Corporate Governance and the Role of the Board
This session serves as the foundation for mutual director education by introducing the fundamentals of corporate governance for mutuals, including the roles and responsibilities of board members. This session will focus on the role of management versus the role of directors, qualifications of board positions, term limits, and the importance of independent directors.
Kevin Kinross
Executive Vice President, General Counsel & Chief Compliance Officer
Copperpoint Insurance Companies
Tuesday, May 20, 2025
8:30 am
11:15 am
Optional Leadership Workshop: Leadership Excellence: Building Influence and Driving Engagement
If you're ready to enhance your leadership skills, join this session. It will empower current and aspiring people managers to inspire their teams, foster a culture of engagement, and drive peak performance. You will discover relationship-based actions that influence your ability to lead with clarity and confidence to make a lasting positive impact.
By attending this session, you will learn:
- The traits and behaviors of influential leaders
- What employees need from their managers to feel engaged and motivated
- How to involve your team in defining and achieving excellence
- How to evaluate your leadership effectiveness for continuous improvement
The cost of this workshop is $350.
Bruce Dejong
Director of Learning & Development
Mutual Of Enumclaw
Tuesday, May 20, 2025
10:00 am
10:15 am
Networking Break
Join us to chat with fellow attendees, grab a bite to eat, and stretch your legs.
Tuesday, May 20, 2025
10:15 am
11:15 am
Certification Session: Understanding Company Financials and Key Metrics
This module will introduce concepts of property/casualty insurance company financials, including review of statutory accounting principles versus generally accepted accounting principles and the relationship between balance sheets, income statements, and cash flows statements. The module will also focus on common metrics used to evaluate profitability, solvency, and growth to provide the tools directors need in evaluating company financials.
Abby De Zeeuw
Partner
Cain Ellsworth & Co., Llp
Tuesday, May 20, 2025
11:30 am
12:30 pm
Optional Networking Lunch
Join us for an optional pre-event networking lunch to connect with your fellow attendees prior to the official start of Farm Mutual Forum. Take this time to eat lunch and make connections that will last through and beyond the event.
Tuesday, May 20, 2025
12:30 pm
1:00 pm
Networking Break
Join us to chat with fellow attendees, grab a bite to eat, and stretch your legs.
Tuesday, May 20, 2025
12:30 pm
6:30 pm
Sponsor Showcase
Tuesday, May 20, 2025
1:00 pm
2:15 pm
NAMIC Welcome and Opening Session: Farm Economic Outlook
Tuesday, May 20, 2025
2:15 pm
2:35 pm
Networking Break
Join us to chat with fellow attendees, grab a bite to eat, and stretch your legs.
Tuesday, May 20, 2025
2:35 pm
3:25 pm
A. Managing a Merger – Panel Discussion
This panel discussion will explore the critical issues that arise during the post-merger phase, offering valuable insights from industry experts who have navigated these transitions. The discussion will cover the strategic considerations involved once a merger is underway, with a focus on aligning operations and cultures. Panelists will delve into the difficulties encountered when transferring policies between organizations, exploring how to minimize disruption for policyholders and maintain compliance. They will also examine the complexities of managing diverse liability carriers and addressing the different approaches mutuals take when writing business. The panel will emphasize how to keep the insured at the forefront of the transaction, ensuring that policyholders continue to receive the same level of service and value throughout the transition. Attendees will leave with a deeper understanding of how to balance business integration with the needs of their customers, ensuring a seamless post-merger experience.
John Neal
Attorney
Neal PLLC
Abby De Zeeuw
Partner
Cain Ellsworth & Co., Llp
Tuesday, May 20, 2025
2:35 pm
3:25 pm
B. Getting Real Results With Your Data Using Excel
Learn how to get great results with your data in Excel with sorts, filters, subtotals, conditional formatting, and pivot tables.
Thomas Fragale
Microsoft Certified Trainer
PC Webinars
Tuesday, May 20, 2025
2:35 pm
3:25 pm
C. Mastering Negotiations: Beyond the Basics
Unlock the secrets of being a master negotiator. Designed for professionals of all levels, this session will explore advanced strategies and lesser-known techniques that can dramatically improve your negotiation skills. You will learn how to navigate complex negotiations, build strong agreements, and achieve win-win outcomes.
By attending this session, you will:
- Understand the psychology behind successful negotiations
- Develop negotiation tactics that go beyond common knowledge
- Learn how to create value in your negotiations by developing solutions that benefit all parties.
Bruce Dejong
Dir. of Learning & Development
Mutual Of Enumclaw
Tuesday, May 20, 2025
3:25 pm
3:45 pm
Networking Break
Join us to chat with fellow attendees, grab a bite to eat, and stretch your legs.
Tuesday, May 20, 2025
3:45 pm
5:15 pm
Peer-to-Peer Roundtable Discussions
Join fellow farm mutual industry professionals for roundtable discussions focused on emerging issues, professional development, and industry hot topics.
Tuesday, May 20, 2025
5:15 pm
6:30 pm
Welcome Reception
Tuesday, May 20, 2025
6:30 pm
9:00 pm
NAMIC PAC Activity
Wednesday, May 21, 2025
7:30 am
9:00 am
Attendee Breakfast
Join fellow attendees for a hot breakfast and cup of coffee to charge up before sessions kick off for the day.
Wednesday, May 21, 2025
7:30 am
4:30 pm
Registration and Event Information Desk
NAMIC staff will be on hand to welcome you and answer any questions you have during the event.
Wednesday, May 21, 2025
7:30 am
4:30 pm
Sponsor Showcase
Wednesday, May 21, 2025
9:00 am
9:50 am
A. HR for Managers
Wednesday, May 21, 2025
9:00 am
9:50 am
B. Board Operations and Best Practices
This session will provide an overview of the role of committees in the board structure, including development of charters and committee duties. Attendees with gain a better understanding of the board's role in critical areas of oversight such as financial results, company profitability and growth, and CEO/manager evaluation. Finally, this session will explore best practices with respect to meeting preparation, materials, and records.
Kevin Kinross
Executive Vice President, General Counsel & Chief Compliance Officer
Copperpoint Insurance Companies
Wednesday, May 21, 2025
9:00 am
9:50 am
C. Anticipating the Unthinkable – Crisis Communications for Your Mutual
Unlike other communications efforts, the success of a crisis communications strategy can often be measured by what you DON'T see. Learn from a seasoned insurance communications professional how to prepare for the nightmare you hope never to have, and how to respond if the unthinkable scenario becomes reality.
Todd Boyer
VP Corporate Communications
Ohio Mutual Insurance Group
Wednesday, May 21, 2025
9:50 am
10:10 am
Networking Break
Join us to chat with fellow attendees, grab a bite to eat, and stretch your legs.
Wednesday, May 21, 2025
10:10 am
11:00 am
A. Regulatory Framework
This session will introduce the legislative and regulatory environments and their implications for operating an insurance company. The session will also provide a general overview of the legislative and regulatory processes in the states and Congress, including current legislative and regulatory issues and trends.
Colleen Scheele
Director And Public Policy Counsel
National Association of Mutual Insurance Companies
Wednesday, May 21, 2025
10:10 am
11:00 am
B. Building Construction Materials for Farm Buildings
Choosing building materials is an important component of the loss potential for a property. This session will explain construction classification and its relationship to loss potential. It will also address several common issues, such as plastic spray foam insulation, encountered at farms that complicate assigning a classification.
Ryan Michalek
Director Of Property Engineering
Nationwide Insurance
Wednesday, May 21, 2025
10:10 am
11:00 am
C. Claims Basics
Claim file closure depends on accurately applying coverage to the facts uncovered during the investigation. This session will analyze claims situations and how coverage applies, giving attendees insights on potential outcomes.
Elise Farnham
President
Illumine Consulting
Wednesday, May 21, 2025
11:00 am
11:20 am
Networking Break
Join us to chat with fellow attendees, grab a bite to eat, and stretch your legs.
Wednesday, May 21, 2025
11:20 am
12:10 pm
A. Reinsurance – Panel Discussion
Hear from a panel of reinsurance experts as they discuss a variety of hot topics in reinsurance including the changing marketplace, ways to make your mutual more attractive to reinsurers, and the best methods for vetting a new reinsurance partner. Leave this session with insights on how to navigate the changing reinsurance environment and the knowledge you need to make informed decisions for your mutual.
Colleen Scheele
Director And Public Policy Counsel
National Association of Mutual Insurance Companies
Lorie Graham
Svp And Cro
American Agricultural Insurance Company
Wednesday, May 21, 2025
11:20 am
12:10 pm
B. Underwriting Risk and ITV Changes
Wednesday, May 21, 2025
11:20 am
12:10 pm
C. Dealing With Public Adjusters, Contractors, and Storm Chasers in Challenging Situations
Adjusting first-party property insurance claims can be challenging. It can become even more complex when an unruly public adjuster complicates matters by suggesting disputed items are covered under the property insurance policy. Yet, recent trends suggest insureds are using public adjusters more often to advocate disputed positions. The handling adjuster must understand how to navigate this situation and how to leverage a legal team, consultants, and other experts to address the disputed issues appropriately. By the end of this session, attendees will: •Better understand the purpose and proper role of a public adjuster; •Be familiar with various state statutes that impact a public adjuster’s duties and responsibilities; •Know how to examine specific loss situations involving public adjusters and understand the proper ways to communicate with the public adjusters in those situations. •Learn proactive strategies for handling, adjusting, and resolving a disputed property insurance claim with a challenging public adjuster.
Todd Tippett
Attorney
Zelle LLP
Wednesday, May 21, 2025
12:10 pm
1:10 pm
Attendee Lunch
Grab some food from a hot buffet and mingle with fellow attendees over the lunch break. You are welcome to come and go at your convenience.
Wednesday, May 21, 2025
1:10 pm
2:00 pm
A. Farm Industry Advancements
Wednesday, May 21, 2025
1:10 pm
2:00 pm
B. Changes in Available Coverages
Wednesday, May 21, 2025
1:10 pm
2:00 pm
C. KPI Reporting
Wednesday, May 21, 2025
2:00 pm
2:20 pm
Networking Break
Join us to chat with fellow attendees, grab a bite to eat, and stretch your legs.
Wednesday, May 21, 2025
2:20 pm
3:10 pm
A. Enterprise Risk Management
This session will provide an overview of a director’s role enterprise risk management, including the role of the board in ERM governance, the connection between ERM and strategic planning, and the roles of rating agencies and regulators in monitoring and assessing a company’s risk management processes and maturity.
Lorie Graham
Svp And Cro
American Agricultural Insurance Company
Wednesday, May 21, 2025
2:20 pm
3:10 pm
B. Inside Catastrophe Models: Predicting Severe Convective Storm
Catastrophe models were developed in response to Hurricane Andrew in 1992. Since then, models have evolved significantly, enhancing our ability to estimate losses from severe thunderstorms. This presentation will explore catastrophe model mechanics and the assumptions they incorporate based on available data. It will also examine how changes in underwriting practices can influence model outcomes and inform future business decisions. This session will be a perfect storm of statistics, meteorology, and reinsurance.
Sarah Maciorowski Woudenberg
Vice President North America Catastrophe Advisory
Guy Carpenter
Wednesday, May 21, 2025
2:20 pm
3:10 pm
C. Solutions Fastpitch
This session will provide attendees the opportunity to hear from a variety of companies sharing their latest innovation, technology, or product/service that is designed to improve the efficiency, performance, and growth prospects for an insurance company. Attendees will have the chance to ask questions during the session and/or meet with vendors one-on-one afterward.
Wednesday, May 21, 2025
3:10 pm
3:30 pm
Networking Break
Join us to chat with fellow attendees, grab a bite to eat, and stretch your legs.
Wednesday, May 21, 2025
3:30 pm
4:20 pm
Closing General Session: Unlocking the Power of a Growth Mindset: Insights for Insurance Leaders
Research shows that mindset significantly influences personal and team performance, yet many leaders are unaware of its impact and how to transform it. Trent will draw upon over three decades of research by Carol Dweck, Ph.D., and others to deliver actionable insights for insurance leaders. The presentation features evidence-based examples, case studies, personal anecdotes, and practical takeaways for fostering a growth mindset, along with exclusive video clips from Trent's interview with leadership expert Marilyn Gist, Ph.D.
Trent Stoker
Guide
Higher Aim Consulting
Wednesday, May 21, 2025
6:30 pm
10:00 pm
Optional Activity: Guthrie Theater – The Nacirema Society
Join us at the Guthrie Theater for a viewing of the production: The Nacirema Society – a clever southern comedy. As two dames prepare for the Nacirema Society’s cotillion, a blackmail scheme brews all under the nose of a skeptical reporter. This lighthearted comedy brings the audience along as secrets and plots unfold.
The cost of this activity is $95 and includes admission and transportation to and from the Guthrie Theater. Dinner is not included in this activity, so please plan accordingly. The Guthrie Theater will have beverages available for purchase before the show and during intermission.
6:30 p.m. Report to the JW Marriott Minneapolis Mall of America Main Lobby
6:45 p.m. Depart the Hotel by Bus to Guthrie Theater
7:30 – 9:30 p.m. The Nacirema Society Production
9:30 p.m.* Depart Guthrie Theater
10:00 p.m. Arrive Back at Hotel
*Attendees are welcome to depart at their convenience before the end of the show, but group transportation will not leave until the show has concluded.
Thursday, May 22, 2025
7:30 am
8:30 am
Certification Roundtable Breakfasts
Thursday, May 22, 2025
7:30 am
11:30 am
Registration and Event Information Desk
NAMIC staff will be on hand to welcome you and answer any questions you have during the event.
Thursday, May 22, 2025
8:30 am
9:15 am
Certification Session: The Board’s Role in Strategic Planning
This session will provide an overview of the strategic planning process and discuss the roles of directors and management in developing, implementing, and monitoring a company’s strategic plan to ensure alignment with the organization’s mission, vision, and corporate purpose.
Chris Feldt
Chief Executive Officer
Heartland Mutual Insurance Company
Thursday, May 22, 2025
9:15 am
9:30 am
Networking Break
Join us to chat with fellow attendees, grab a bite to eat, and stretch your legs.
Thursday, May 22, 2025
9:30 am
10:15 am
Certification Session: CEO/Manager Succession Planning
This session will provide an overview of the board’s role in the succession process for the CEO or manager of the company. It will focus on the key aspects of succession, including timing, candidate consideration and screening, and selectee onboarding, by using examples from mutual insurance companies.
Chris Feldt
Chief Executive Officer
Heartland Mutual Insurance Company
Location
- Minneapolis
- Minnesota
JW Marriott Minneapolis Mall of America
2141 Lindau Lane
Bloomington, MN 55425
Hotel
JW Marriott Minneapolis Mall of America
Ph: Ph: (612) 615-0100
Check-in: 4:00 pm
Check-out: 12:00 pm
Event Hotel Rate and Cut Off Date
Rate: $219 plus taxes per night
Farm Mutual Forum attendees are responsible for making their own travel and hotel arrangements. A set number of rooms are available at the group rate for registered conference attendees until Monday, April 21, 2025, or until the group block is sold out, whichever comes first. After this time, the hotel has the right to sell any available rooms at a rate which they choose. While NAMIC studies past attendance trends and the needs of our members, we cannot guarantee rooms will be available. Please plan ahead and secure a reservation as soon as possible to receive the group rate.
To ensure that enough hotel rooms are available for conference attendees, NAMIC reserves the right to limit attendees to one room per registered attendee within the discounted guest room block. If this occurs, additional rooms can be reserved at the hotel’s list rates as long as rooms are available.
Travel
Airport Information
Minneapolis – St. Paul International Airport (MSP): The Minneapolis – St Paul International Airport is located approximately 6 miles from the JW Marriott Minneapolis Mall of America. For a list of airlines serving the Minneapolis – St Paul International Airport, please click here.
Ground Transportation
The JW Marriott Minneapolis Mall of America is an approximately 15-minute drive from the Minneapolis – St. Paul International Airport. Click here for more information on ground transportation options.
Parking
Event Self-Parking – $15
Event Valet Parking – $19
Overnight Valet – $34 per day
Please visit the hotel’s website for additional information, maps, and driving directions.
For more information on sponsoring Farm Mutual Forum, please contact our sponsorship team at sponsorship@namic.org.
If you would like to learn more about NAMIC’s sponsorship and advertising program, please click here.
FAQs
How do I obtain an advance copy of the attendee list?
In an effort to provide our sponsors, speakers, and attendees the best level of service, we will send an electronic list of current event registrants to the attendee or email listed as the main contact as follows:
- Attendees: A minimum of 10 days out from the event, in the pre-conference communication email;
- Sponsors: Approximately 60 days in advance of the event with paid sponsorship;
- Exhibitors: Approximately 30 days in advance of the event with paid booth registration; and
- Speakers: Approximately 30 days from the event.
Do I have to be a Professional Farm Mutual Manager to attend?
ou do not have to be PFMM-certified to attend. However, a majority of attendees have either earned their PFMM designation or are working toward earning the designation.
If I already have my PFMM designation, do I have to attend the PFMM sessions?
If you are attending the Farm Mutual Forum for PFMM maintenance, you are welcome to attend any sessions you choose.
Do I have to attend the same type of session during every time slot?
No, you do not. The only sessions that are required are the PFMM courses for those who are working towards their PFMM designation. There does not have to be consistency in the types of sessions you choose to attend. We encourage you to attend courses that you will find most beneficial.
How do I add Optional Activities to my registration?
To register for optional activities, simply select them when registering. If you are already registered, you can add activities to your existing registration by referencing your confirmation email. The subject line of that email contains the words “NAMIC” and “Registration Confirmation” and you can click the link at the top that reads “To make changes to your registration, please click here.” If you have any issues registering for optional activities, please email events@namic.org.
I’m interested in speaking at this event. How can I submit a proposal?
To learn more about how to submit a speaking proposal for this event and other NAMIC events, please visit our Become a Speaker page.
I am unable to attend the event in person. Is there an option to attend virtually?
No, this event is only being offered in-person.
How can I access presentations and event materials?
Please refer to the link in your pre-conference communication to access presentation slides and other event materials like the attendee list.
What registration payment options are available?
The online registration system accepts credit card payments, check payments, and multiple registrations under the same payment method.
When and how is registration confirmation sent?
Confirmation is sent via email, so please enter a valid email address. Paying online with a credit card allows for the most expedient confirmation. Confirmation will be sent immediately after you submit your credit card information.
What does my registration include?
Registration fees include access to all educational sessions, speaker presentation materials, session recordings, and the attendee list.
Does my registration include a hotel reservation?
No, you will need to make a room reservation Please review the Hotel & Travel tab above for more information on how to secure your reservation.
I am registered but my plans changed, and I am unable to attend. What do I do?
Please visit the Registration tab above to read about our cancellation policies.
What happens to my registration if NAMIC cancels the event?
Attendees will be notified in writing within 48 hours of formal decision of cancellation. If NAMIC cancels an in-person event, attendees can convert their registrations to virtual, if applicable, and receive a refund of the difference between registration fees. Attendees can also choose to receive a full refund of registration fees. Optional activity and guest registrations will be automatically refunded.
NAMIC will provide specific instructions for cancelling hotel rooms at the official event hotel. Additional travel arrangements must be cancelled by individuals.
How can I request an ADA accommodation?
In accordance with Title III of the Americans with Disabilities Act, we invite all registrants to advise us of any disability and any requests for accommodation to that disability. Please submit your request to events@namic.org as far as possible in advance of the program.
Further Questions?
If you have any questions regarding the event, contact the Events team at events@namic.org or call 317.875.5250 and ask for the Education and Events department.
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