Communications + Marketing Workshop

Crisis Communications

When crisis strikes, how an organization communicates the situation can make or break its reputation. Is your company ready? This session will dive into real-world crisis response scenarios, analyzing what organizations did and did not do correctly and challenging attendees to consider what they would have done in the moment. Attendees will leave armed with a clear understanding of the different types of crises and the actional strategies and tools they need to build their own crisis communications plans.

Rod Hughes

President

Kimball Hughes Public Relations

Networking Break

Agent Communication Strategies

Communication between an insurer’s marketing team and its independent agents is critical to business success. Discussions about marketing plans are crucial components of this dialogue. But how can marketing teams maximize agent participation for mutual success? This session will discuss best practices and strategies to overcome challenges and increase agent engagement.

Attendee Breakfast

Join fellow attendees for fellowship and a hot breakfast before sessions kick off for the day. Grab a cup of coffee and get charged up for a full day of educational sessions.

Registration and Event Information Desk

The Registration and Event Information Desk is the main hub for workshop information and badge pick-up. NAMIC staff are on hand to welcome you and answer any questions you have throughout the workshop.

Generative AI in Marketing and Communications

Artificial intelligence has been around for decades; yet generative AI has taken over tech conversations in every sector of every industry this past year. Speed and efficiency seem to be some of the greatest benefits for gen AI use in the property/casualty insurance industry. But what can gen AI do for marketing and communications professionals within the insurance industry? This session will offer a balanced discussion of practical applications with conceptual insights, present real-world examples, trends, and best practices, and provide tangible takeaways for attendees to try back at their offices.

Annual Convention Closing Keynote: Leading Through Change: Strategies Excelling in Times of Adversity

Digital Transformation Case Study

As our world continues to become ever more digital, insurers’ communications and marketing departments must follow suit or risk being left behind. Digital transformation can be intimidating, but it can be done. This session will delve into a real-world case study of a mutual company’s comprehensive digital transformation. It will demonstrate the opportunities that lie within a digital transformation and provide insights on how to overcome challenges.

Attendee Lunch & Ask an Expert

After several insightful and thought-provoking sessions, we know you’ll have questions. Grab something to eat and ask the experts some of their most pressing questions about communications and marketing in the insurance industry.

Peer-to-Peer Roundtables

Join fellow communication + marketing professionals in roundtable discussions focused on emerging issues, leadership, and other marketing-focused topics.

Networking Break

Elevating Digital Reach Together: Co-Branded Content Sharing for Carriers & Agencies

Discover how your organization can leverage content distribution to amplify carrier and agency visibility and awareness online. We’ll discuss why this matters, what types of content are relevant, and practical steps to implement an effective sharing strategy. Gain actionable insights to help your agency network engage audiences, boost digital reach, and achieve measurable outcomes.

Bob Whitis

Chief Operating Officer

BrightFire

Networking Break

Social Media with Purpose: Carrier Strategies to Drive Awareness & Engagement

Producing meaningful social media results can be challenging for insurance carriers. We’ll cut through the noise to build a strategy focused on impactful outcomes. Understand how to define your audience, identify relevant topics, manage content creation, and measure success. Gain actionable insights to boost awareness and engagement.

Bob Whitis

Chief Operating Officer

BrightFire