AI Applications in Marketing

About Registration Agenda Hotel & Travel Exhibit Hall Sponsorship FAQs Social Media Toolkit

About

About The Event

AI is changing marketing faster than most teams can keep up. This three-session series gives mutual insurance marketers a practical, hands-on path to using AI with confidence. It was purpose built for NAMIC members, but is open to anyone looking to improve their ability to use AI. Across three live 75-minute sessions, participants learn how to apply AI to the work already on their plate: writing content and social copy, making sense of scattered analytics, personalizing outreach to policyholders and agents, and building AI into daily workflows without adding headcount. Every session includes real insurance industry examples, ready-to-use templates and prompts, and time to problem-solve with peers who understand the unique challenges of mutual company marketing teams. Who it’s for: Marketing and communications professionals at NAMIC member companies, especially lean teams wearing multiple hats who want practical AI skills, not just theory. No prior experience needed.

In partnership with Kelley School of Business Executive Education

Event Details

Event Type

Specialty Event

Delivery Type

Virtual

Points of Contact

Joanne Durham

Member Concierge

Registration

Registration Fees

Registration Type	Price
Standard	$850

Registration Confirmation

You will receive a detailed email confirmation upon successful completion of the registration process for this event; please make sure to enter a valid email address on the registration form. If you have any questions regarding your registration, please e-mail events@namic.org or call 800.336.2642.

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Registration Cancellations

All cancellations must be submitted in writing to registrar@namic.org.

The following cancellation rules apply:

There are no refunds for virtual events. Registrations can be transferred to another individual, provided access to the virtual event portal has not yet been granted to the original registrant by NAMIC.

Agenda

Wednesday, October 7, 2026

3:00 pm

4:15 pm

Beyond the Hype: What AI Can (and Can’t) Do for Marketing

Cut through the AI hype and focus on what matters most: practical solutions that can save time and strengthen communication. This session will explore how to leverage AI to create consistent, on-brand content, apply effective prompting techniques, and communicate key messages about member ownership, dividends, and community value with confidence. Whether you're crafting social media content or member outreach campaigns, you'll leave with strategies you can implement immediately.

Wednesday, October 14, 2026

3:00 pm

4:15 pm

Building Your AI Marketing Toolkit

Use AI to build stronger connections with your members through more personalized, proactive communication. This session explores how AI can help uncover member sentiment, identify key life events, and flag policyholders who may be at risk of lapsing. Learn how to tailor messaging, offers, and email campaigns for diverse audiences, from young families to long-tenured members and agents. You'll also discover how AI-powered video and storytelling tools can enhance your brand, create authentic member experiences, and highlight the unique value your mutual brings to the communities it serves.

Wednesday, October 21, 2026

3:00 pm

4:15 pm

Getting Hands-On: Guardrails and What’s Next

Discover how to integrate AI into your marketing efforts in a way that is practical, sustainable, and trusted by members. This session will explore how to build repeatable AI workflows that support day-to-day operations, helping lean teams work more efficiently without sacrificing quality. You'll also learn best practices for data governance, transparency, and responsible AI use to maintain member trust and confidence. Leave with a clear 90-day action plan for implementing AI tools and processes that deliver measurable results for your mutual.

Hotel & Travel

Location

The Manchester Grand Hyatt San Diego is nestled in downtown San Diego and conveniently near the San Diego International Airport. The hotel is located steps from the city’s top attractions, giving attendees easy access to all things San Diego, including the region’s best beaches, the local restaurant scene, Seaport Village and various entertainment venues. The Manchester Grand Hyatt San Diego is the perfect setting for NAMIC’s Communications + Marketing Workshop.

Hotel

Virtual

Check-in: 4:00 pm

Check-out: 11:00 am

Event Hotel Rate and Cut Off Date

Travel

Exhibit Hall

Sponsorship

FAQs

Will the sessions be broadcast live or can I watch at my leisure?

All sessions will be broadcast live during the scheduled event time and will include a live Q&A session with presenters. We strongly suggest attendees participate during the live broadcast; however, session recordings will be accessible on demand within 48 hours of the live broadcast.

Can I access recordings and sessions after the event has ended?

Yes, you will be able to access the recordings through the end of the calendar year.

How do I obtain an advance copy of the attendee list?

In an effort to provide our sponsors, speakers, and attendees the best level of service, we will send an electronic list of current event registrants to the attendee or email listed as the main contact as follows: Attendees: A minimum of 10 days out from the event, in the pre-conference communication email; Sponsors: Approximately 60 days in advance of the event with paid sponsorship; Exhibitors: Approximately 30 days in advance of the event with paid booth registration; and Speakers: Approximately 30 days from the event.

I’m interested in speaking at this event. How can I submit a proposal?

NAMIC does not accept speaking proposals for this event. To learn more about what events do accept proposals and how to become a speaker, please visit our Become a Speaker page.

How can I access presentations and event materials?

Please refer to the link in your pre-conference communication to access presentation slides and other event materials like the attendee list.

What registration payment options are available?

The online registration system accepts credit card payments, check payments, and multiple registrations under the same payment method.

When and how is registration confirmation sent?

Confirmation is sent via email, so please enter a valid email address. Paying online with a credit card allows for the most expedient confirmation. Confirmation will be sent immediately after you submit your credit card information.

Several people from my company wish to view the event. Do all of them need to be registered?

Anyone who wishes to participate needs to be registered individually.

What does my registration include?

Registration fees include access to all educational sessions, speaker presentation materials, and the attendee list. Please review the agenda for additional event details.

I am registered but my plans changed, and I am unable to attend. What do I do?

Please visit the Registration tab above for more information.

When will I receive access to the virtual event portal?

You will be able to access the virtual event portal using your log-in information approximately 10 days prior to the event.

How do I access my log-in information for the NAMIC virtual event portal?

You will receive your log-in information in a pre-conference communication email from events@namic.org approximately 10 days prior to the event.

Having trouble logging into the NAMIC virtual event portal?

Click here for a summary of tips and tricks NAMIC staff has pulled together to help you navigate technical issues. You can also test your system prior to the event by clicking here.

Further Questions?

If you have any questions regarding the summit, contact the Events team at events@namic.org or call 317.875.5250 and ask for the Education and Events department.

NAMIC’s 131st Annual Convention

Events & Education

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Mutual Insurance

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Oct 7 - 21, 2026

AI Applications in Marketing