This session will provide an overall economic outlook of the property/casualty insurance industry. This session will include a high-level look at industry trends and disrupters. The always-popular Robert Hartwig, Ph.D., will provide important insights that will help you manage your company’s risk.

Robert Hartwig, Ph.D.

Director, Center for Risk & Uncertainty Management
University of South Carolina

Busy professionals are buried under a continuing stream of useful and useless email. Without a system for getting “control of the beast,” professionals spend much of their work – and personal – time spinning their wheels. If you would like to get control of your email “beast,” you should attend this program led by Randy Dean, author of the Amazon bestseller “Taming the Email Beast.” Randy shares strategies for effective email management, organization, and prioritization that have helped thousands of business professionals regain control and sanity with their email activities Enhance your email productivity and efficiency with today by walking away with immediately usable tips and techniques.

Randall Dean

Time & Email Management Author & Speaker
Randall Dean Consulting & Training, LLC

You want your agency partners to push your insurance products instead of your competitors’. Co-branded marketing is a great way to help with that. However, when left to their own devices, not all agents know how to use the most effective marketing channels or keep brand consistency. This session focuses on how you can overcome those challenges to keep cohesive, centralized marketing and arm your agents with marketing campaigns that truly resonate.

Jim Lake

Vice President
Michael Walters Advertising

Creating engaging content can be very challenging. But the content you share can leave powerful impressions with your audience. Come learn a few simple ways to help develop meaningful content for your digital presence. This webinar will also include testing examples and helpful resources.

Rachel Fisher

Strategic Planner
LIVELY

Insurance customer behaviors are changing. Can your customers find you? Are you making it easy for them to do business with you? This session will discuss how to use digital marketing, personal relationships, and fun to grow quality business that will benefit your mutual’s bottom line.

Dan McCue

Digital Marketing Strategist
Grinnell Mutual

If your mutual is just getting started in the social media experience or you’re wanting a refresher, this webinar is for you. You’ll learn the basics and get a sampling of the how-tos for Facebook, Instagram, LinkedIn, and Twitter.

Rachel Fisher

Strategic Planner
LIVELY

Learn how to adopt an online reputation management strategy to stay on top of your reputation, gauge customer sentiment, and generate new reviews on a regular basis.

Bob Whitis

Product Owner
BrightFire

This webinar will cover intellectual property pitfalls and identify best practices for insurance marketing, particularly as it relates to online marketing and website design. It will address avoiding copyright trolls, rights-of-publicity issues, trademark protections, protecting content, and dealing with fraudsters, all in the context of insurance regulation and emerging privacy regulation.

David Axtell

Partner
Stinson

Pete Thrane

Partner
Stinson

Learn how you can leverage your agencies’ digital marketing to strengthen the relationship with them, increase brand awareness, and generate increased policy sales for your organization and your agencies by taking on digital marketing coordination and support.

Bob Whitis

Product Owner
BrightFire

Digital marketing is the next frontier in marketing and communications. The ability to connect with your audience in just a few keystrokes gives us access in a whole new way. This webinar will give you the foundation for planning and developing a digital marketing strategy that best suits your audience.

Rachel Fisher

Strategic Planner
LIVELY