Renter Nation: Shifting Generational Dynamics in Homeownership and Its Impact on Insurance

As home price appreciation since the Great Recession far exceeds growth in household income, many consumers —particularly those under the age of 45 — find themselves increasingly distanced from the opportunity to realize the dream of homeownership. This shift is reshaping renter vs. homeowner dynamics. Renter profiles are becoming older and increasingly preferred compared to transactional renters of the past. In this session, we will examine the economic factors behind this trend and the evolving renter demographic, highlighting strategies insurers can use to address renters’ needs and capture growth in this evolving market.