Embedded Insurance Uncovered: Opportunity or Threat?

The insurtech movement continues to evolve, bringing innovative changes to the digital agency, managing general agent, carrier, tech, and services spaces. The startup MGA category has emerged as one of the most impactful and innovative segments, driving advancements in technology, product development, and distribution. At the same time, the rise of embedded insurance is introducing a new frontier in distribution, challenging traditional channels and creating opportunities for carriers to innovate and grow.

This session will explore how MGAs and carriers can strategically position themselves to harness these trends, build strong partnerships with agents and brokers, and adapt to evolving consumer expectations. Session speakers – who have spent the past decade studying, advising, and analyzing the insurtech space – will provide valuable insights, perspectives, and actionable strategies for navigating this dynamic landscape.