Jon Gorman | Editor-In-Chief
I love to drive. My first job out of college required me to hit the road for nine months. Just me, my Honda Accord, and all of my earthly possessions in the back seat and trunk moving between 40 and 70 miles per hour between points A and B. I didn’t have a permanent address. I’d hit the road with my AM/FM radio and my six-disk CD changer in the trunk.
Today, AM/FM radio and CDs just don’t cut it anymore. While on a short trip during the holidays, I was managing the most important task of getting us from Indianapolis to Chicago as the primary driver, but I was also charged with managing two separate on-board DVD players, satellite radio, satellite television, an on-board MP3 jukebox, a Nintendo Wii, four cell phones (mine, my wife’s, and one for each of her parents), one BlackBerry to remain connected to the office, and wireless headphones so we didn’t have to listen to what the kids were listening. My father-in law also used the trip to learn how to use his new GPS navigation device while my mother-in-law was downloading her first books onto her e-reader.
However, nearly every day we’re reading another story (on any one of our myriad devices or connection points) about legislation introduced in a state to limit the things by which those of us who love to drive are distracted. Yet more and more distractions are on the horizon - in-car wireless Internet, mobile television, and technology allowing your car to read tweets on the social-media site Twitter to you through its audio system. And the individuals who will enforce these laws … they aren’t guilt/distraction-free. Have you seen the inside of a police cruiser lately?
Staff writer Lindsay Robison discusses this subject, the laws that are being introduced, and the steps being taken by insurers to promote fewer distractions to our driving experiences while spending our valuable minutes and hours on our nation’s highways and neighborhood roads.
Also, in this issue we present tips on communications and marketing in today’s technology-driven environment considering some basic truths. We spoke with a marketing guru and author from outside the industry and two marketing executives within the industry for guidance and leadership as our media, community, and consumer outreach has transformed with technology.
Similarly, contributor Tom Wetzel, communications consultant working primarily with insurance companies, will dispel the myths related to social media and the insurance company’s role in pursuing or considering its own strategies at Twitter, Facebook, Linkedin, and other community-based sites.
Robison, a young woman working in this industry, introduces you to some progressive women who have through hard work, leadership, persistence, and remaining true to themselves and their femininity climbed the corporate ladder and now sit in executive offices in this industry, which too often is incorrectly stigmatized as an old boy’s club.
Finally, Douglas G. Olson, Ph.D., of the consulting and investment banking firm Olson Forrester Fox & von Seldeneck, and a board of directors member of First Nonprofit Insurance Company, introduces you to a new program designed to improve the investment performance of NAMIC member companies through a new partnership agreement.
And all of us … the magazine’s writers, contributors, and editors are more connected than ever … whether it’s in our offices, our homes, in airport terminals, on train commutes, and yes, in our cars. We want to remain connected to you too. If you have comments about this magazine, NAMIC, or suggestions for future stories, please e-mail us at email@example.com. But please, if you’re in your car, wait until you’re stopped at a red light or have reached your destination before shooting off an e-mail.