Sep 24 - 27, 2017 | Denver, CO

Marketplace for Mutuals Experience for Exhibitors

For exhibitors, the Marketplace for Mutuals at the NAMIC Annual Convention offers an opportunity to connect with the attendees who gather for the NAMIC Annual Convention.

Register for a booth.

View the Marketplace for Mutuals Floor Plan

Click here to see who exhibited in 2016.

Marketplace for Mutuals Activities

Numerous activities are scheduled throughout the Marketplace to increase attendee traffic and enhance exhibitor visibility.

  • NAMIC Central is the anchor of the marketplace, offering attendees and exhibitors a welcoming place to sit and talk.

  • Unique and interesting activities make the Marketplace a destination of its own. Watch for updates on the activities announced for the 2017 Marketplace.

  • Comfortable lounges are mixed within the Marketplace and provide the attendees a place to sit and plan their visits to the exhibitors or offer an alternative meeting space away from your booth.

  • Various meals and a reception are served within the Marketplace.

  • On Monday afternoon, the Marketplace is the site of an attendee reception featuring a must-be-present-to-win grand prize drawing that traditionally attracts more than 600 attendees.

  • The Executive Hours offer a quieter time for executives and professional staff of insurance carriers to visit the marketplace. We suggest you schedule appointments during this time.

  • The popular exhibitor raffles and the St. Baldrick’s Head Shaving fundraiser are also offered within the Marketplace.

Exhibiting in the Marketplace for Mutuals

The Marketplace offers opportunities for casual conversations with clients during delicious meals and lively receptions as well as space for quieter business meetings in a comfortable lounge spaces. Unique entertainment and decor also draws the attendees into the Marketplace.

Register for a booth.

View the Marketplace for Mutuals Floor Plan

Schedule (subject to change)

The Marketplace for Mutuals is held on Monday and Tuesday of NAMIC’s convention.

  • Exhibitor Set Up: Sunday, September 24 | 11:00 a.m. - 5:00 p.m.

  • Exhibitor Orientation: To be announced

Show Days and Hours:

Please see the complete agenda for schedule details.

  • Show: Monday, September 25 | 8 - 9:30 a.m.; 11:30 a.m. – 6:00 p.m.

  • Show: Tuesday, September 26 | 8 - 9 a.m.; 10 a.m. – 3:30 p.m.


  • Dismantle: Tuesday, September 26 | Exhibitors may begin dismantling at 3:30 p.m. All materials must be packed by 5:00 p.m.

Benefits of Exhibiting

  • Attendee registration list with name, title, company, and mailing address sent 30 days and 15 days prior to the convention. Please note that email addresses are a benefit of sponsorship at the convention.

  • Exhibitor registrations include the following meals:

    • Breakfast as offered within the Marketplace

    • Lunch as offered within the Marketplace

    • The Chairman’s Reception on Sunday evening

    • The Welcome Reception on Monday evening

    • Please note that a ticket to the Closing Celebration is not included in the exhibitor registration and can be added to any exhibitor registration.

  • Carpet in the show color of gray. Exhibitors may choose to purchase carpet within their booth.

  • One booth furniture package as offered within the registration form

  • Wastebasket and booth identification sign

  • Standard pipe & drape between booths. Please note that corner booths will not have a side rails along the aisle.

  • Complimentary listing in the Marketplace Directory if booth registration is received and paid in full prior to August 1st and opportunities for additional advertisement, please see below.

  • Complimentary registration to NAMIC’s popular exhibitor webinars which are designed to help you succeed as an exhibitor at the convention

  • Access to the Exhibitor Orientation meeting

Marketplace Directory

All exhibiting companies who purchase their booth, and pay in full, prior to August 1st will be provided a listing within the directory which will include the company name, the company website, a brief company description, and booth number. Exhibitors can choose to upgrade their listing with their logo and/or purchase an advertisement within the directory section of the program guide.

You may purchase an advertisement and logo display for the Convention Program Guide when you register for your booth or by emailing

Important Deadlines:

  • June 29: Last day to purchase directory advertisements and logo placements to compliment with exhibitor listings.

  • July 18: Directory advertisement and logo artwork due.

  • August 1: Last day for new exhibitors to be included within the Marketplace directory.

Directory Artwork Specs are available here

Exhibitor Services

The exhibitor kit provides information about material shipping, furniture orders, and exhibitor utilities (power and internet).

Shipping Information:

  • Please refer to the exhibitor kit for complete shipping details

  • Shipments for the GES advance warehouse should arrive on business days between Friday, September 01, 2017 - Thursday, September 21, 2017

  • Shipments sent to show site, care of GES, must arrive Sunday, September 24, 2017 between 11:00 AM and 5:00 PM*

  • NAMIC recommends that all freight is shipped to GES. Shipments sent directly to the Colorado Convention Center will be refused and NAMIC is unable to assist with any freight issues if materials are not shipped through GES

*Due to the increased costs and limited availability for carriers who deliver on Sunday, shipping to show site, care of GES, it highly discouraged.

For best pricing on exhibitor services, please be aware of the following deadlines:

  • Order GES services before Tuesday September 5th

  • Electrical services should be ordered before Thursday, September 7th

  • Internet and phone services should be ordered prior to 21 days before move-in

Union Jurisdictions

The Colorado Convention Center does operate under union jurisdictions. More details can be found within the exhibitor kit.

IATSE, Local No. 7 Convention, Display, Trade Show Labor Conditions: All decorating, display, drayage, theatrical, rigging, production, audio visual, commercial presentations as well as all material handling for conventions, trade shows, promotional displays, and consumer shows are performed by the Denver Theatrical Stage Employees Union, IATSE, Local No. 7, (303) 534-2423.

Display and Exhibit Work - Installation, Dismantling and Decorating: Full time employees of an exhibiting firm may install and dismantle their own respective company display, if such work can be completed in less than sixty minutes and without the use of mechanized tools. Any outside or additional labor required for installation, dismantle or decorating of displays must to be performed by the official GSC or by any other contractor signatory to the IATSE, Local 7 labor agreement. (Product display and placement is not included in these work rules and is the exclusive right of full time employees of an exhibiting firm.)

Exhibitor appointed contractors (EAC) will require additional notification. Please review the details within the exhibitor kit.

Hotel Reservations

NAMIC is pleased to extend the negotiated hotel sleeping room rate to all registered exhibitor staffers. A completed exhibitor booth registration is required to receive the NAMIC discounted room rate. Exhibitors will receive the reservation web-link in a confirmation e-mail after completing the online booth registration form. Visit the Housing & Travel section to find out more.

Occasionally, groups claiming to be a “Convention Housing Bureau” (or a similar name) have contacted exhibitors and previous exhibitors of the NAMIC Annual Convention claiming the ability to secure room reservations at the official NAMIC hotel in September at a discounted rate. Please be aware that these companies are not authorized to represent NAMIC, and cannot secure rooms within the group room block. Unfortunately, this problem is becoming more prevalent among convention groups. If you are considering alternative housing arrangements for the Annual Convention, please keep in mind that there are benefits to booking your reservation through NAMIC including discounted rates, protected reservations, and the ability for NAMIC staff to assist you with a reservation should you experience a problem. Please alert NAMIC should you be contacted directly by a company in regards to making room reservations for the convention. More details are Housing & Travel section available here.

Marketplace Tours

The Marketplace Solutions Tours help attendees connect with exhibitors who can provide information, products, and solutions for some of the issues facing the mutual insurance industry. Exhibitors will be invited to participate in guided tours for the attendees. The topics of those tours could include; Efficiency and Workflow Tools, Emerging Issues, and the Changing Dynamics of the Insurance Consumer. More information about those tours will be posted soon.

Sponsorship Opportunities

Sponsorships are a great way to expand your impact beyond your booth at the NAMIC Annual Convention. Many sponsorship packages also offer advertising opportunities to get your message in front of the crowds. Please contact Aaron Lifford, NAMIC’s sponsorship specialist, for a complete list of opportunities.