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Marketing Nirvana

Predictive Modeling Inches Insurers Closer to Accurately Predicting the Future

By Thomas H. Wetzel

Predictive modeling has achieved near-mythic status as insurers seek a cure-all for underwriting losses or claims fraud, or to find the key to marketing nirvana. Despite its benefits, however, experts caution that modeling and the field of predictive analytics is not a quick, easy, or foolproof fix. Regardless, companies of all sizes and specialties are jumping on the bandwagon.

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insurance | a publication of NAMIC

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Founded in 1895, the National Association of Mutual Insurance Companies (NAMIC) is a full-service national trade association serving the property/casualty insurance industry with more than 1,400 member companies that underwrite more than 40 percent of the property/casualty insurance premium in the United States. NAMIC members are small farm mutual companies, state and regional insurance companies, risk retention groups, national writers, reinsurance companies, and international insurance giants. Together, we are NAMIC.

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