General Information

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A strategically focused workshop designed by and for members to educate company representatives about the important aspects of company marketing and advertising, media and public relations, and branding as a means to improve the industry’s public image. This two-day workshop consists of a series of interactive presentations and small-group discussions facilitated by industry leaders and experts.

Continuing this year, we will feature a show-and-tell exchange for workshop participants to learn from one another. Participants are invited to showcase an idea or campaign in which they would like peer feedback. With numerous opportunities for networking and peer interaction, this event offers lasting value for all insurance company communications and marketing professionals.

"This was my first time at a NAMIC event, and I was beyond impressed. I came home with lots of great ideas and resources that I can use right away, ideas that came not only from exceptional presenters but also through networking around the table with others who are handling the same challenges I face every day.”" -Amy Christopher Communications Manager Mutual Benefit Group

This Event is Intended For:

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Mid-to-upper Level Marketing Professionals Corporate Communications Professionals

Public Relations Specialists Company Advertising Professionals

Branding Experts

Communications & Marketing Workship Committee Members

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Chairman Michael Devlin Vice President, Corporate Reinsurance Manager Mutual Boiler Re	Amanda Harrison Marketing Specialist & Community Relations Coordinator Hastings Mutual Insurance Company	Larry Johnson, CPCU, AIC, AIM, AAI Department Manager, Agency/Support Services North Star Mutual Insurance Company
Emmie Musser Assistant Manager, Advertising & Corporate Web Services Auto-Owners Insurance Company	Rick Nelson Director, Public Affairs Indiana Farm Bureau	Steven Norman Director of Communication Western National Insurance Group
Amy Padgett Vice President, Marketing Sawgrass Mutual Insurance Company	Dawn Sly-Terpstra Manager, Communications & Public Relations Grinnell Mutual Reinsurance Company	Teri Russell Communications Manager Farmers Alliance Mutual Insurance Company
Kate Stull Marketing/Communications Specialist Columbia Insurance Group	Heather Zehringer Communications Manager Celina Insurance Group

Workshop Registration Fees

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Registrations received on or before Monday, September 16, 2013 are applicable to receive the early bird discount.

	On or before September 16	September 16 and later
*PFMM	$540	$620
Member	$675	$775
Non Member	$875	$975
**Member Multi-Attendee Discount	$550	N/A
*To qualify for the PFMM Designates registration rate, you must have earned the Professional Farm Mutual Manager (PFMM) designation and be current in the program. This discount only applies to individuals with the PFMM designation and is not transferable to others within your company. **Available for member early registrations with 2 or more attendees from the same company.

First Time Attendees

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We want to know if this is your first time to participate in the NAMIC Communications & Marketing Workshop so we can get to know you and provide you with some valuable networking opportunities. Don’t be shy; please indicate on your registration form if you are a first-time attendee. We are excited to meet you!

Registration Confirmation

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You will receive a detailed email confirmation upon successful completion of the registration process for this event; please make sure to enter a valid email address on the registration form. If you have any questions regarding your registration, please email registrar@namic.org or call (800) 336-2642.

Registration Cancellations

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All registration cancellations and transfers MUST be made in writing. Cancellations received on or before September 16, 2013, are 100 percent refundable. After September 16, 2013, a $25 processing fee will be deducted. Refunds will be issued within 15 business days after receipt of the cancellation notice. No refunds are available after September 30, 2013, so please plan accordingly. You may substitute a participant at no additional charge. Please forward all requests to registrar@namic.org or fax (317) 876-6213. Cancelling a workshop registration with NAMIC does not cancel a hotel reservation.

Accommodations

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In accordance with Title III of the Americans with Disabilities Act, we invite all registrants to advise us of any disability and any requests for accommodation to that disability. Please submit your request as far in advance of the program as possible.

What to Wear

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The suggested attire for this meeting is business casual.

Questions?

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If you have any questions regarding your registration, email registrar@namic.org or call (800) 336-2642. If you have any questions regarding the workshop, email lspencer@namic.org or call (800) 336-2642 ext. 1055.

Workshop Agenda

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Subject to change

Monday, October 14

3 – 5 p.m.	Registration
6 p.m.	Optional Activity

Tuesday, October 15

7:30 – 9 a.m.	Registration
7:30 - 9 a.m.	Breakfast
9 - 9:15 a.m.	Welcome & Introductions
9:15 – 10:15 a.m.	Keynote Address: Sweet Thinkin vs. Stinkin Thinkin-- Inspiring Creativity and Innovation in Your Organization One of your organizations most valuable assets is your people—your team. How can you inspire your team, especially your newer team members to be creative and think “outside the box”? His organization is celebrating their 100th anniversary this year—he must be inspiring his staff somehow! Join industry leader, Randy Shaw, president & CEO, Everett Cash Mutual Insurance Company, to hear how he protects his organization’s most valuable assets and inspires his employees at every level to practice “sweet thinkin” by encouraging them to make decisions and take ownership in the decision-making process. Randy Shaw, CPA President & CEO Everett Cash Mutual Insurance Company Everett, Pa.
10:15 – 10:40 a.m.	General Session: Show & Tell: Attendee Project Showcase As communications and marketing professionals, we are constantly seeking inspiration for publications, media kits, speeches, ad campaigns, web content, event materials, and other communication projects. We invite you to be part of this highly interactive session to showcase your creative and innovative work and share what you learned with fellow workshop attendees. Or bring an unfinished project and take advantage of the opportunity to get some new ideas and a fresh perspective from some of the industry’s talented communications & marketing professionals to make your great idea even greater.
10:40 - 11 a.m.	Break
11 a.m. - 12 p.m.	General Session: Agent’s Panel: What Do Agents Want from Their Carriers? Different experience and different size agencies are only two factors that can contribute to what agents need from the carriers they do business with. So now’s your chance to hear from the agents! Join this interactive conversation to discuss what these agents are looking for potential discussion topics include: technology support, carrier support, and communication. Terry Freeman Peck & Wood Insurance Agency Anderson, Ind. TJ Hague LaPorte Insurance Agency LaPorte, Ind. Kristen Wilson, CIC Walker and Associates Insurance Indianapolis, Ind. Ryan Hanley CIC, Moderator Murray Group Insurance Services, Inc. Albany, N.Y.
12 – 1 p.m.	Lunch
1 - 2 p.m.	Concurrent Sessions Media Buying & Generational Changes—Changes Consumer Buying Behavior The Growing Power of Digital Media and Marketing When is the last time you looked up a business in the yellow pages, picked up a newspaper, or watched your favorite television show at its scheduled time? We are in the midst of a marketing and advertising renaissance, the likes of which we haven’t seen since the dawn of the television age. The exploding consumption of digital media and the rapid move to consuming media through multiple devices and screens is transforming marketing and advertising. The playing field is leveling. Jeff Morton, regional manager, Advance Visibility, of the Mlive Media Group will explore many of the digital marketing options and how a small business can make a real impact in the marketplace, and to their bottom line. At the conclusion of the session, attendees will: Have a greater understanding of the scope, rapid growth, and power of digital marketing. Be positioned to participate in the “digital conversation" and understand paid and free digital marketing tactics that their business can take advantage of right now. Be able to evaluate ROI and balance ROI with the necessity of being visible and top-of-mind with a mobile, digitally engaged target audience. Jeff Morton Regional Manager Advance Visibility, Mlive Media Group Grand Rapids, Mich.
2 - 2:20 p.m.	Break
2:20 - 3:20 p.m.	Concurrent Sessions Co-op Advertising: Evaluating Success Social Media Success Using Targeted Search Results Using tools such as Google+, YouTube, Facebook, and even blogs, organizations from an agency to carrier can succeed with content marketing online. As an experienced marketing director, Ryan Hanley, will answer the “why” and “how” of using social media to get great placement in search results for more traffic and measurable success. He will leave you with actionable tips, tools, and information to implement in your social media marketing strategies. Ryan Hanley, CIC Director of Marketing Murray Group Insurance Services, Inc. Albany, N.Y.
3:20 - 3:40 p.m.	Break
3:40 - 4:40 p.m.	Concurrent Sessions Community Services: A Means to Improve Your Company Brand Changing Face of Digital and Print Publications
5:30 p.m.	Networking Reception/Optional Activity

Wednesday, October 16

8 a.m. - 3:30 p.m.	Registration
8 - 9 a.m.	Breakfast
9 – 10 a.m.	General Session: Show & Tell: Attendee Project Showcase As communications and marketing professionals, we are constantly seeking inspiration for publications, media kits, speeches, ad campaigns, web content, event materials, and other communication projects. We invite you to be part of this highly interactive session to showcase your creative and innovative work and share what you learned with fellow workshop attendees. Or bring an unfinished project and take advantage of the opportunity to get some new ideas and a fresh perspective from some of the industry’s talented communications & marketing professionals to make your great idea even greater.
10 - 10:20 a.m.	Break
10:20 – 11:30 a.m.	Concurrent Sessions Still Using Hope as a Strategy? Crisis Communication Before, During, and After a CAT Event Join expert media consultant, Allison Dean Love, to focus on the steps to be fully prepared to address policyholders and the public before, during, and after a catastrophe event. She will discuss how to prepare media statements, who should deliver those media statements, what types of information you can provide to be proactive during these events. This session will be video intensive to provide examples of successful and not so successful preparation and execution of this type of communication. At the conclusion of this interactive session, attendees will be prepared to: Prepare statements surrounding CAT events Successfully address and use the media during these times Know who should convey these statements Know what not to do during a CAT event Continue to assist your policyholders and the public after a CAT event Allison Dean Love Consultant Allison Dean Love Consulting Columbia, S.C. How to Measure Success with Google Analytics: Getting Started Off on the Right Foot Join this interactive session with Google Analytics guru, Jeff Sauer, to examine why we need Google Analytics, how to get started and what to do in order to ensure success. Then Jeff will explore some of the more advanced tools available with Google Analytics. Jeff Sauer Vice President Three Deep Marketing St. Paul, Minn.
11:30 a.m. – 12:30 p.m.	Lunch
12:30 – 1:30 p.m.	Concurrent Sessions Use of Stories for Internal & External Communication (or Emergency Communication) Small Things that Make a BIG Difference: An “In-House” Guide to Professional Quality Web Based Video Join multimedia specialist, Justin Escue, learn how to use the technology you already have or find the most practical and affordable way to achieve your end goal—producing web-based marketing videos. During this session, Justin will discuss hardware and software options most companies already have but probably don’t know it, explore some very affordable options as an alternative to spending thousands of dollars for expensive gear or outside productions houses, and talk about the mobile photo/video revolution and the free and inexpensive “apps” that are being developed to support it. Lastly, Justin will breakdown the process of any organized video production into three categories and demonstrate how having at least 2 out of 3 of those categories will put your final product miles ahead of most “in-house” productions. Justin Escue Producer, Director, Editor My First Bike Productions Indianapolis, Ind.
1:30 - 1:50 p.m.	Break
1:50 – 3 p.m.	General Session: Emergency Communication (or Storytelling)
3 p.m.	Workshop Concludes

Where to Stay

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Conrad Indianapolis 50 West Washington Street Indianapolis, IN 46204 Ph: (317) 713-5000

One of four Conrad Hotels in the United States, the Conrad Indianapolis, built in 2006, is the premier luxury hotel in Indianapolis. Featuring 243 guest rooms and 10 residential condominiums, the Conrad Indianapolis is in the heart of downtown within walking distance of hundreds of restaurants and shops in the area. The Conrad Indianapolis is also connected to the downtown skywalk system via the Indianapolis Artsgarden.

Event Hotel Rate And Cut Off Date

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Rate: $179.00 plus taxes per night for single/double occupancy.

Communications & Marketing Workshop attendees are responsible for making their own travel and hotel arrangements. NAMIC has contracted a room block for attendees at the Conrad Indianapolis. A set number of rooms are available at the group rate until 5:00 p.m. Eastern Time on Monday, September 20, 2013, or until the group block is sold out, whichever comes first. While NAMIC studies past attendance trends and the needs of our members, we cannot guarantee rooms will be available. Please plan ahead and secure your reservation as soon as possible to receive the group rate. Refer to the NAMIC group rate when making your reservation at the hotel.

Hotel Reservations

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To reserve your room by phone, contact the Conrad Indianapolis Reservations Department directly at (800) CONRADS and mention you are with the NAMIC 2013 Communications & Marketing Workshop in order to receive our special group rate.

You may also make reservations online.

Please contact Lauren Spencer if you encounter any problems with making hotel reservations.

Travel Information

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Getting to the Conrad Indianapolis is Easy!

Airport Information

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The newly expanded Indianapolis International Airport offers many nonstop flights to destinations around the country through eight major airlines. Airline and concourse information is available at www.indianapolisairport.com.

Ground Transportation from Indianapolis International Airport to the Conrad Indianapolis

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Shuttle bus service is available through Go Express. The fare is $10 each way. The stops closest to the Conrad Indianapolis are the stops at Illinois & Market or Washington & Meridian. Reservations and additional information is available online at Bloomington Shuttle.

Taxi service is available on the lower level outside of baggage claim at Indianapolis International Airport. Estimated taxi service is $25 depending on traffic.

Rental car information is available at www.indianapolisairport.com.

Driving Directions:

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From Indianapolis International Airport:
Follow the signs for I-70 East. Take exit 79B for McCarty Street. Make a slight left onto Madison Avenue and continue on to Meridian Street. Turn left on Washington Street; hotel will be on the right.

From the North:
Follow I-65 South to Indianapolis. Take exit 113 toward Meridian Street. Merge onto West 11th Street then right onto North Meridian Street. Continue around Monument Circle and continue on North Meridian. Turn right onto West. Washington Street; hotel will be on the right.

Follow I-69 South to exit 200. Merge onto I-465 South to exit 44 for I-70 East. Take exit 83A for East Ohio Street. Go approximately 2 miles on Ohio Street then turn left onto Pennsylvania Street. Turn right onto East Washington Street; hotel will be on the right.

From the South:
Take I-65 North to Indianapolis. Take exit 110B (left merge) onto I-70 West toward St. Louis. Take the first exit, 79B toward Meridian Street. Make a slight left onto Madison Avenue and continue on to Meridian Street. Turn left on Washington Street; hotel will be on the right.

From the West:
Follow I-70 East to Indianapolis. Take exit 79B for McCarty Street. Make a slight left onto Madison Avenue and continue on to Meridian Street. Turn left on Washington Street; hotel will be on the right.

From the East:
Follow I-70 West to Indianapolis. Take exit 83A for East Ohio Street. Go approximately 2 miles on Ohio Street and turn left onto Pennsylvania Street. Turn right onto East Washington Street; hotel will be on the right.

Convenient parking!
The Conrad Indianapolis has valet parking for NAMIC Communications & Marketing Workshop attendees at a rate of $35 per 24 hours with in and out privileges. There are also a variety of self-park complexes in the area that offer a variety of rates. Self-parking options are also available near the Conrad Indianapolis.

Area Attractions

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"This was my fourth workshop and this year continued to exceed my expectations. A real industry value." -Joe Welsch Vice President, Marketing & Public Relations Nodak Mutual Insurance Company

While visiting the Circle City you will want to be sure to visit many of the area’s local attractions. There’s something for everyone in Indianapolis, whether you want to take in a show, visit the cultural districts, shop until you drop, or just explore the city. Check out www.visitindy.org for information on all of the things going on in Indianapolis.

Area Attractions:

• The Children’s Museum of Indianapolis
  The largest children's museum in the world, the Children's Museum of Indianapolis is a five-level playground, where more than 1 million kids and parents each year come to enjoy science, history, art, and culture. Among the interactive, hands-on attractions are National Geographic Treasures of the Earth, the Dinosphere, Fireworks of Glass, and a fully restored, fully rideable antique carousel – plus constantly rotating touring national exhibits.
• Eiteljorg Museum of American Indians and Western Art
  Founded by collector Harrison Eiteljorg, the Eiteljorg Museum of American Indians and Western Art contains one of the world's finest Native American and Western Art collections, and is one of only two such museums east of the Mississippi. Artwork includes traditional and contemporary pieces by such artists as T.C. Cannon, N.C. Wyeth, Andy Warhol, Georgia O'Keeffe, Allan Houser, Frederic Remington, Charles Russell, and Kay WalkingStick. When the weather is obliging, the museum's Sky City Cafe offers visitors an opportunity to dine al fresco, overlooking White River State Park's scenic Central Canal
• Indianapolis Zoo and White River State Park
  The Indianapolis Zoo includes more than 350 different animal species on its nearly 70 acres. The zoo's oceans exhibit features the world's largest shark touch tank, while the Dolphin Adventure offers the world's first totally submerged dolphin viewing experience (and, if you pre-register, an opportunity to climb into the tank). The Indianapolis Zoo complex also includes a 3.3-acre garden, which features hundreds of plant varieties, which, when you think about it, is just a zoo with more chlorophyll. In addition to exhibiting and breeding animals, the Indianapolis Zoo contributes to zoology by awarding an annual cash award of $100,000 to individuals who have made extraordinary contributions to conservation efforts. Known as the Indianapolis Prize, it is the world's leading award for animal conservation.
• NCAA Hall of Champions
  Get your hands on 23 sports and experience the heart and dedication it takes to be an NCAA student athlete at the NCAA Hall of Champions and Conference Center. There are more than 1,000 member schools in the NCAA's membership. The hall offers several interesting things to see and do, such as a downhill-skiing simulator, video games in which visitors throw real balls at moving targets, and a theater video that provides interesting thoughts and experiences surrounding student-athlete academic and athletic life. You can learn about all the NCAA championship sports through kiosks that share sport-specific trivia, past champions, and much more. The popular 1930s-style gymnasium is a popular attraction that allows visitors to shoot free throws and read about interesting occurrences in sports history. This college sports attraction offers something for everyone.

Cultural Districts:

• Indiana Avenue District
  From early black settlements of the 1820s to stops in Indianapolis along the Underground Railroad, African Americans have played an essential role in the growth of the city. The Indiana Avenue District was the commercial and social hub of black Indianapolis, where some of the hottest jazz spots in the Midwest drew the likes of Duke Ellington and Ella Fitzgerald. They were astounded by the talent they found here. Today, that music heritage is alive at a variety of clubs. The district offers art galleries, artist studios, historic attractions, unique restaurants, museums, parks, and public art.

• Mass Ave Arts District
  Known affectionately as Mass Ave, this five-block area is ripe with theaters, restaurants, art galleries and, most attractively for shoppers, a number of eclectic, independent boutiques. You'll encounter unique finds on each block, from Stout's Shoes (the nation's oldest shoe store, established in 1886) to Silver In The City/At Home In The City offering silver jewelry and unique gift items to The Best Chocolate In Town, which is fairly self-descriptive.

• Wholesale District
  Bright lights and marquees highlight the best performances in town. Doormen in tuxedos greet guests. Circle Centre mall delights the most meticulous shoppers. Bustling sidewalks overflow with excited visitors taking in the scenery. Monument Circle welcomes all. You're in the Wholesale District in Downtown Indianapolis. For a night (or day) out on the town, you've come to the right place! Amidst Downtown's historic buildings and newest skyscrapers in the heart of the business district, you'll find the biggest names and the brightest attractions the city has to offer. Whether it's world-class shopping, professional sports, or concerts and theatre, it's here among the finest hotels and signature dining. In the Wholesale District, entertainment is front and center.

Local Tours:

• Indiana Landmarks
  Let Indiana Landmarks help you discover Indianapolis through guided walking and motorcoach sightseeing tours that highlight the city's landmarks, history, and recent developments. Indiana Landmarks provides tour planning services and trained, enthusiastic step-on guides for motorcoach operators, groups, and conventions. Indiana Landmarks will customize the itinerary, book your motorcoach transportation, provide guide service, and arrange admissions to sites, dining, and shopping so you can relax and enjoy the tour!

• Lucas Oil Stadium
  Get a first-hand, behind-the-scenes look at the facility. Tours last approximately one (1) hour and include visits to the playing field, an NFL locker room, Lucas Oil Plaza, Press Box, and a suite, as well as numerous other areas not accessible to the general public. The best way to truly appreciate this exceptional facility is to see it for yourself! Each tour will be led by a knowledgeable Lucas Oil Stadium Tour Guide. They will be with you every step of the way to showcase all the features and amenities Lucas Oil Stadium has to offer and to answer any questions

• Sun King Brewing Company
  Sun King Brewing Company is an Indianapolis-based, brewer-owned craft brewery with a focus on continually creating traditional, seasonal, and unique specialty beers. Located in a downtown Indianapolis warehouse, Sun King is the first full-scale production brewery in Indianapolis since 1948 and the only beer-canning operation in Indiana.

Sponsorship Opportunities

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Interested in reaching influential public relations, marketing, advertising, and corporate communications professionals? Consider partnering with NAMIC through our educational events. Our sponsors are critical to keeping registration costs at a minimum for member companies. We have carefully crafted sponsorships to help you gain exposure and target your audience. Several options are available for your consideration and we are happy to create something unique to meet your needs.

For more information, contact Amy Thornburg, advertising, sponsorship, and exhibit show manager, by calling (800) 336-2642, visit the sponsorship information page or write to athronburg@namic.org.

 

Frequently Asked Questions

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"Your seminar was second to none. The quality of the speakers, the facility, and your hospitality were really excellent. Thank you for treating us so well! We loved the Dine-Around-Chicago event! Great fun and a wonderful way to get to visit with some of the attendees." -Deb Tollefson Senior Marketing Representative RAM Mutual Insurance Company

What is the suggested attire for business and social gatherings?
Conference Sessions – Business Casual
Meal Functions & Welcome Reception – Business Casual

When and how is registration confirmation sent?
Confirmation is sent via email so please enter a valid email address. If registering more than one person at a time you will need to forward the confirmation email to each delegate. You will receive your confirmation the quickest if you are paying online. Confirmation will be sent immediately after you submit your credit card information.

Does my registration include a hotel reservation?
No, you will need to contact the Conrad Indianapolis to make a room reservation. NAMIC has contracted a room block for attendees at the rate of $179 per room. A set number of rooms are available at the group rate until September 20, 2013, or until the group block is sold out, whichever comes first. While NAMIC studies past attendance trends and the needs of our members, we cannot guarantee rooms will be available. Please plan ahead and secure your reservation as soon as possible to receive the group rate. Refer to the NAMIC group rate when making your reservation at the hotel.

What does my registration include?
Registration fees include individual workshop resource materials and access to NAMIC-sponsored meal functions including the Welcome Reception, break service, and breakfast and lunch on Tuesday and Wednesday.

What does my registration include?
Registration fees include individual workshop resource materials and access to NAMIC sponsored meal functions including the Welcome Reception, break service, breakfast, and lunch on Tuesday and Wednesday.

How do I obtain an advance copy of the registration list?
In an effort to provide our sponsors, speakers, and attendees the best level of service, we will send an electronic list of current registrants for events to the attendee or email listed as the main contact as follows:

Attendees: 30 days in advance of the event and with the pre-conference communication sent 7 to 10 business days in advance of the event

Sponsors and Exhibitors: bi-monthly once payment has been received

Speakers: 90 days, 60 days, and 30 days in advance of the event