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NAMIC Communications + Marketing Workshop, October 6-8, 2014, St. Louis, Mo.

Event Contact

Amy Thornburg

Amy Thornburg
Meetings & Exhibits Manager
317.876.4226

General Information


A strategically focused workshop designed by and for members to educate company representatives about the important aspects of marketing and advertising, corporate communications, media and public relations, and branding a mutual insurance company. This two-day workshop consists of inspirational keynote speakers, small-group discussions facilitated by experts, and interactive concurrent sessions.

As a new feature for 2014, attendees on day two will be able to choose between three topics and spend a focused half-day session on that topic with peers and facilitator. This session will provide a collaborative, peer-to-peer learning environment. This enhanced content, along with the informative content offered within general and concurrent sessions, ensures that this workshop will offer lasting value for all insurance company communications and marketing professionals.

“I've attended this conference since its beginning and this was my favorite one yet.”

-Steve Norman
Director of Communication
Western National Insurance Group

This Event is Intended For:


Mid-to-upper Level Marketing Professionals
Corporate Communications Professionals

Public Relations Specialists
Advertising Professionals

Online/Social Media Specialists
 

Communications + Marketing Workship Committee Members


Chairman
Larry Johnson, CPCU, AIC, AIM, AAI
Vice President Agency/Support Services
North Star Mutual Insurance Company


Melissa S. Boyer
Marketing Specialist
Mutual Boiler Re

Kristin Bullock
Manager, Promotion and Events
AAIS

Andy Flanagan
Administrator, Corporate Communications
Auto-Owners Insurance

Shannon Heads
Marketing Manager
Hastings Mutual Insurance Company

Dan McCue
Online Marketing Specialist
Grinnell Mutual

Steve Norman
AVP - Communications
Western National Insurance Group

Amy Padgett
Vice President, Marketing
Sawgrass Mutual Insurance Company

Teri Russell
Communications Manager
Farmers Alliance Mutual Insurance Companyy

Kate Stull
Marketing/Communications Specialist
Columbia Insurance Group

Workshop Registration Fees


Registrations received on or before Monday, September 5, 2014 are applicable to receive the early bird discount.

 

On or before
September 5

After September 5
and later

*PFMM

$540

$620

Member

$695

$795

Non Member

$895

$995

**Member Multi-Attendee Discount

$595

N/A

Optional Activity

TBD

TBD

*To qualify for the PFMM Designates registration rate, you must have earned the Professional Farm Mutual Manager (PFMM) designation and be current in the program. This discount only applies to individuals with the PFMM designation and is not transferable to others within your company.

**Available for member early registrations with 2 or more attendees from the same company.

First Time Attendees


We want to know if this is your first time to participate in the NAMIC Communications + Marketing Workshop so we can get to know you and provide you with some valuable networking opportunities. Don’t be shy; please indicate on your registration form if you are a first-time attendee. We are excited to meet you!

Registration Confirmation


You will receive a detailed email confirmation upon successful completion of the registration process for this event; please make sure to enter a valid email address on the registration form. If you have any questions regarding your registration, please email registrar@namic.org or call (800) 336-2642.

Registration Cancellations


All registration cancellations and transfers MUST be made in writing. Cancellations received on or before September 5, 2014, are 100 percent refundable. After September 5, 2014, a $25 processing fee will be deducted. Refunds will be issued within 15 business days after receipt of the cancellation notice. No refunds are available after September 22, 2014, so please plan accordingly. Please note: Optional Dinners/Activities follow the NAMIC Cancellation Policy. You may substitute a participant at no additional charge. Please forward all requests to registrar@namic.org or fax (317) 876-6213. Cancelling a workshop registration with NAMIC does not cancel a hotel reservation.

Accommodations


In accordance with Title III of the Americans with Disabilities Act, we invite all registrants to advise us of any disability and any requests for accommodation to that disability. Please submit your request as far in advance of the program as possible.

What to Wear


The suggested attire for this meeting is business casual.

Questions?


If you have any questions regarding your registration, email registrar@namic.org or call (800) 336-2642. If you have any questions regarding the workshop, email athorburg@namic.org or call (800) 336-2642 ext. 1026.

Workshop Agenda


The agenda will be available soon.

“I love the interaction among colleagues.”

-Bruce Trethewy
Communications Manager
CopperPoint Mutual Insurance Company

Subject to change

Monday, October 6

3 – 5 p.m.

Registration Desk Open

6 p.m.

Optional Activity to be announced
Join other attendees and dine at your choice of two downtown restaurants.

Tuesday, October 7

7:30 a.m. - 4:45 p.m.

Registration Desk Open

7:30 - 8 a.m.

Breakfast

8 - 8:15 a.m.

Welcome

8:15 – 9:15 a.m.

Opening Keynote Address Generational Trending/ Changes in Consumer Buying Habits

9:15 – 10:30 a.m.

Agents Discussion Panel

10:30 - 10:45 a.m.

Networking Break

10:45 a.m. - 12 p.m.

Concurrent Sessions

  1. Social and Digital Marketing Trends to Drive Company Success

  2. Communication to Meet Consumer's Evolving Demands

12 – 12:45 p.m.

Lunch

12:45 - 2 p.m.

Concurrent Sessions

  1. Marketing a Small Mutual Panel Discussion

  2. Corporate Communications Roundtable

2 - 2:15 p.m.

Networking Break

2:15 - 3:30 p.m.

Concurrent Sessions

  1. Must-Have Marketing Resources for Corporate Events

  2. Michael Walters Advertising, big picture view

3:30 - 3:45 p.m.

Networking Break

3:45 - 4:45 p.m.

General Session: Creating a culture of innovation and innovation examples

5:30 p.m.

Optional Activity to be announced

Wednesday, October 8

8 a.m. - 2 p.m.

Registration Desk Open

8 - 12 p.m.

Deep Dive Sessions
New for the 2014 workshop, the Deep Dive Sessions offer the opportunity to explore a topic without having to end the session just as everyone gets into the meat of the content. With a half-day dedicated to a choice of two topics, attendees will delve deeply into the chosen topic with a subject matter expert leading the session, share stories of success and challenges amongst each other, and conduct valuable peer-to-peer learning.

  1. Deep Dive Session: Leadership

  2. Deep Dive Session: Integrated Marketing and Emerging Media

12 – 1 p.m.

Lunch

1 - 2:00 a.m.

Closing General Session

2 p.m.

Meeting Adjourns

Where to Stay


Chase Park Plaza

Chase Park Plaza
212 N. Kingshighway Blvd.
St Louis, Mo. 63108
Ph: 1 (877) 587-2427

This stately landmark is home to a celebrated history. Through a recent renovation, that storied past has been lovingly preserved and artfully revitalized, with improvements ranging from décor updates to a five-screen cinema.

The Chase Park Plaza offers you a premier location surrounded by the very best St. Louis has to offer. On your doorstep is the Central West End, one of the city’s most popular dining and entertainment areas. Just across the street you’ll find Forest Park, home to fine museums, a world-renowned zoo and one of the country’s finest public golf courses. As our guest, you’re also just moments away from the Barnes-Jewish Hospital complex, Busch Stadium, Washington University, St. Louis University, the downtown and Clayton business districts and Lambert International Airport.

Event Hotel Rate And Cut Off Date


Rate: $179.00 plus taxes per night for single/double occupancy.

Communications + Marketing Workshop attendees are responsible for making their own travel and hotel arrangements. NAMIC has contracted a room block for attendees at the Chase Park Plaza. A set number of rooms are available at the group rate until 5:00 p.m. Eastern Time on Sunday, September 14, 2014, or until the group block is sold out, whichever comes first. While NAMIC studies past attendance trends and the needs of our members, we cannot guarantee rooms will be available. Please plan ahead and secure your reservation as soon as possible to receive the group rate. Refer to the NAMIC group rate when making your reservation at the hotel.

Hotel Reservations


To reserve your room by phone, contact the Chase Park Plaza Reservations Department directly at 877-587-2427 and mention you are with the NAMIC 2014 Communications + Marketing Workshop in order to receive our special group rate.

Please note that the Chase Park Plaza is a historic hotel. If you have disabilities which may need accommodations, please inquire with the hotel before booking your room.

Please contact Amy Thornburg if you encounter any problems with making hotel reservations.

Travel Information


Getting to the Chase Park Plaza is Easy!
The Chase Park Plaza is situated conveniently near Downtown St. Louis, the Clayton business district, Metrolink rail system and Lambert International Airport.

Airport Information


The Chase Park Plaza is located about 15 minutes southeast of Lambert International Airport.

Airlines serving Lambert International Airport include:

  • AirTran

  • American Airlines

  • Delta

  • Frontier

  • Southwest

  • United

  • USAirways

Ground Transportation from Lambert International Airport to the Chase Park Plaza


GO BEST Express offers affordable, reliable and safe ground transportation services between St. Louis, Missouri Lambert International Airport and the Downtown St. Louis Hotels with their economical shared ride van service. GO BEST Express Vans leave the airport every 15-30 minutes daily. Call for exact service times for low-cost, van shuttle service.

The website is http://gobestexpress.com/, or you can call 877-785-4682.

Taxi service from Terminal 1 is available on the Garage Yellow Level. Taxi service from Terminal 2 is available outside of Door 12. Estimated taxi service is $30 - $40 depending on traffic.

Driving Directions:


From St. Louis Lambert Airport:
Take I-70 east 1 mile to (exit 238A) I-170 south
Follow I-170 south for 7.5 miles until it dead ends into to I-64/Hwy-40.
Exit 64/40 East and go 7 miles to (exit 36A) Kingshighway North.
Follow Kingshighway north 1 mile until you reach Lindell Blvd.
Cross over Lindell and the hotel will be on the right.

From the east:
From downtown St. Louis, take I-64/Hwy-40 west 4 miles to (exit 36A) Kingshighway North.
Follow Kingshighway North 1 mile until you reach Lindell Blvd.
Cross over Lindell and the hotel will be on the right.

Convenient parking!


The Hotel offers parking in the Chase Park Plaza garage. Registered overnight guests received unlimited in-and-out parking privileges at the self-parking rate of $17.00 per evening and valet rate of $26.00 per evening. All self-park and valet parking charges are subject to a 5% sales tax.

Area Attractions


While visiting the Gateway City, you will want to be sure to visit many of the area’s local attractions. There is something for everyone in St. Louis, whether you visit one of the many national historic sites, take a walk through beautiful Forest Park, or catch a sporting event. First-rate museums, an extensive botanical garden, and a strong musical heritage give visitors plenty of reason to say "meet me in St. Louis." Check out these links below for more information. Additional attractions can also be found at the St. Louis Convention & Visitors Commission.

Check out these links below for more information:

Museums:

  • City Museum
    Housed in the 600,000 square-foot former International Shoe Company, the museum is an eclectic mixture of children's playground, funhouse, surrealistic pavilion, and architectural marvel made out of unique, found objects. The brainchild of internationally acclaimed artist Bob Cassilly, a classically trained sculptor and serial entrepreneur, the museum opened for visitors in 1997 to the riotous approval of young and old alike. Reaching no farther than municipal borders for its reclaimed building materials, City Museum boasts features such as old chimneys, salvaged bridges, construction cranes, miles of tile, and even two abandoned planes!
  • Magic House
    Some 30 years after The Magic House first opened its doors, the well-loved children’s museum is nationally recognized. The museum’s hands-on exhibits and educational programming have been recognized by Orbitz, Nickelodeon, FamilyFun magazine and Zagat, which named The Magic House as the nation’s top family attraction with the most “child appeal.”

Parks:

  • Forrest Park
    From its inception, scarcely more than a decade after the end of the Civil War, Forest Park has been a glorious place — encompassing more than 1290 acres, beautiful and serene, full of excitement and discovery. Forest Park is an urban oasis filled with people, destinations, and recreation that reflect our interests, culture, and history. More than a symbol of the beauty and tradition of our city, Forest Park has been called the soul of St. Louis, the community's gathering place, and our regional backyard. Located directly across the street from The Chase Park Plaza, Forest Park is home to many of St. Louis’ most revered and popular cultural attractions, including The St. Louis Art Museum, The St. Louis Zoo, The History Museum, and The Boathouse.
  • Missouri Botanical Garden
    The beautiful, 79-acre Missouri Botanical Garden is widely considered to be one of the top three botanical gardens in the world, a National Historic Landmark and a center for science and conservation, education and horticultural display. It's the oldest botanical garden in continuous operation in the nation, having recently celebrated their 150th anniversary.
  • Laumeier Sculpture Park
    More than 80 works of contemporary sculpture within a 105-acre natural landscape. The park hosts several exhibitions and a multitude of cultural events each year. Open daily from 8 a.m. to 30 minutes after sunset. FREE.

Shopping:

  • St. Louis Galleria
    Offering a complete dining, entertainment and shopping experience. Featuring Anthropologie, Apple, The Cheesecake Factory, California Pizza Kitchen, Coach, Dillard's, Galleria 6 Cinemas, J.Crew, Lacoste, Macy's, Restoration Hardware and Urban Outfitters.
  • Plaza Frontenac
    Premier fashion center. Elegant surroundings. St. Louis' only Neiman Marcus, Saks Fifth Avenue and the largest Talbot's store, J. Crew, Williams-Sonoma, The Pottery Barn and Tiffany & Co. Fine and casual dining, Plaza Frontenac Cinema and two spas.

Other Attractions:

  • Anhueser-Busch Brewery Tour
    Anheuser-Busch offers the public an opportunity to see how its products are made during complimentary tours of its St. Louis Brewery. Visitors learn about the rich brewing heritage of Anheuser-Busch and how fresh beer is brewed and packaged today. The tour provides guests an opportunity to see state-of-the art facilities, including brew houses, beechwood aging cellars and packaging facilities. Guests follow the making of Budweiser from all natural ingredients such as barley malt, rice, hops, yeast and water to the full-bodied, crisp-tasting, refreshing brew loved across the globe. Following the tour, guests 21 years of age or older are invited to enjoy complimentary samples of Anheuser-Busch products including the latest in seasonal brews. Soft drinks and snacks are also served.
  • Gateway Arch
    The Gateway Arch is like no other attraction, offering visitors a variety of interesting things to do and see – from exploring the Westward Expansion Museum, to taking in a movie about construction of this amazing architectural achievement to the exciting ride to the top of St. Louis’ most recognizable landmark.

Sponsorship Opportunities


Interested in reaching influential public relations, marketing, advertising, and corporate communications professionals? Consider partnering with NAMIC through our educational events. Our sponsors are critical to keeping registration costs at a minimum for member companies. We have carefully crafted sponsorships to help you gain exposure and target your audience. Several options are available for your consideration, and we are happy to create something unique to meet your needs.

For more information, contact Aaron Lifford, Sponsorship and Advertising Specialist at (800) 336-2642, ext. 1055 or at alifford@namic.org. If you would like to learn more about NAMIC's sponsorship and advertising program, please click here.

 

Frequently Asked Questions


“The networking opportunities at this event are always great.”

-Todd Boyer
AVP Corporate Communications
Ohio Mutual Insurance Group

What is the suggested attire for business and social gatherings?
Workshop Sessions – Business Casual
Meal Functions & Welcome Reception – Business Casual

What registration payment options are available?
The online registration system accepts credit card payments, check payments, and multiple registrations under the same payment method.

When and how is registration confirmation sent?
Confirmation is sent via email so please enter a valid email address. If registering more than one person at a time you will need to forward the confirmation email to each delegate. You will receive your confirmation the quickest if you are paying online. Confirmation will be sent immediately after you submit your credit card information.

Does my registration include a hotel reservation?
No, you will need to contact the Chase Park Plaza to make a room reservation. NAMIC has contracted a room block for attendees at the rate of $179 per room. A set number of rooms are available at the group rate until September 14, 2014, or until the group block is sold out, whichever comes first. While NAMIC studies past attendance trends and the needs of our members, we cannot guarantee rooms will be available. Please plan ahead and secure your reservation as soon as possible to receive the group rate. Refer to the NAMIC group rate when making your reservation at the hotel.

What does my registration include?
Registration fees include workshop resource materials and access to NAMIC-sponsored meal functions including the Welcome Reception, break service, and breakfast and lunch on Tuesday and Wednesday.

Questions can be directed to the event’s meeting planner or the Vice President of Member Development.

Posted: Tuesday, October 29, 2013 9:25:47 AM. Modified: Thursday, April 24, 2014 9:39:02 AM.

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