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NAMIC Communications + Marketing Workshop, October 12-14, 2015, Indianapolis, Ind.

Event Contact

Amy Thornburg

Amy Thornburg
Meetings & Exhibits Manager
317.876.4226

General Information


A strategically focused workshop designed by and for members to educate company representatives about the important aspects of marketing and advertising, corporate communications, media and public relations, and branding a mutual insurance company. This two-day workshop consists of informative keynote speakers, small-group discussions facilitated by experts, and interactive concurrent sessions. This workshop offers lasting value for all insurance company communications and marketing professionals, as well as those who have a vested interest in the policyholder, agent, or other customer relationship.

We specifically develop our educational programming with our members in mind. NAMIC is comprised of a diverse membership and there are a variety of events to meet your needs. This workshop is designed for marketing and communications executives from property/casualty insurance companies.

This Event is Designed For:


Mid-to-upper Level Marketing Professionals
Corporate Communications Professionals
Public Relations Specialists

Advertising Professionals
Online/Social Media Specialists
Company Managers or professional staffers who have responsibility for the marketing of their company

Communications + Marketing Workshop Committee Members


Chairwoman
Kristin Bullock
Manager, Promotion and Events
AAIS

Vice-Chair
Hannah Jacobs
Communications Specialist
Ohio Mutual Insurance Company

Melissa S. Boyer
Marketing Specialist
Mutual Boiler Re

Andy Flanagan
Administrator, Corporate Communications
Auto-Owners Insurance

Dan McCue
Online Marketing Specialist
Grinnell Mutual Reinsurance Company

Randy Owens
Corporate Business Development Manager
The Portage La Prairie Mutual Insurance Company

Stacey Rebbert
Marketing Manager
Harford Mutual Insurance Company

Bruce C. Trethewy
Communications Manager
CopperPoint Mutual Insurance Company


If you are interested in joining the planning committee, please contact Amy Thornburg or call (800) 336-2642, ext. 1026.

Follow us on Twitter @NAMICevents, and tweet using the Communications + Marketing Workshop hashtag #NAMICcmw.

Workshop Registration Fees


Registrations received on or before Wednesday, August 17, 2016 are applicable to receive the early bird discount.

 

On or before
August 17

After August 17

*PFMM

$734

$734

Member

$818

$918

Non Member

$1018

$1118

Sponsor

$818

$818

Optional Activity

TBA

TBA

*To qualify for the PFMM Designates registration rate, you must have earned the Professional Farm Mutual Manager (PFMM) designation and be current in the program. This discount only applies to individuals with the PFMM designation and is not transferable to others within your company.

First Time Attendees


We want to know if this is your first time to participate in the NAMIC Communications + Marketing Workshop so we can get to know you and provide you with some valuable networking opportunities. Don’t be shy; please indicate on your registration form if you are a first-time attendee. We are excited to meet you!

Registration Confirmation


You will receive a detailed email confirmation upon successful completion of the registration process for this event; please make sure to enter a valid email address on the registration form. If you have any questions regarding your registration, please email registrar@namic.org or call (800) 336-2642.

Registration Cancellations


All registration cancellations and transfers MUST be made in writing. Cancellations received on or before Friday, September 17, 2016, are 100 percent refundable. After September 17, 2016, a $25 processing fee will be deducted. Refunds will be issued within 15 business days after receipt of the cancellation notice. No refunds are available after September 24, 2016, so please plan accordingly. Please note: Optional Dinners/Activities follow the NAMIC Cancellation Policy. You may substitute a participant at no additional charge. Please forward all requests to registrar@namic.org or fax (317) 876-6213. Cancelling a workshop registration with NAMIC does not cancel a hotel reservation.

Accommodations


In accordance with Title III of the Americans with Disabilities Act, we invite all registrants to advise us of any disability and any requests for accommodation to that disability. Please submit your request as far in advance of the program as possible.

What to Wear


The suggested attire for this meeting is business casual.

Questions?


If you have any questions regarding your registration, email registrar@namic.org or call (800) 336-2642. If you have any questions regarding the workshop, email athornburg@namic.org or call (800) 336-2642 ext. 1026.

Workshop Agenda


“Great conference overall. Really enjoyed the social opportunities to meet peers and exchange ideas.”

-John Natale
Vice President- Marketing
Concord General Mutual Insurance Company

Monday, October 17

3:00 – 5:00 p.m.

Event Information Desk

6:00 p.m.

Optional Activity: Meet to Eat

Tuesday, October 18


7:30 a.m.

Event Information Desk: Badge and Material Pick Up

8:00 - 8:30 a.m.

Welcome and Icebreaker

8:30 - 9:30 a.m.

Keynote Session: Insurance Numbers for Word People
During this Keynote Session, Jim Kennedy, retired President & CEO of Ohio Mutual Insurance Group and former NAMIC Chairman, will explore the way numbers tell a story and will also share insights on how you can find your company’s story in your own financial statement. This session helps connect left-brained and right-brained thinkers, and will help you decode what the numbers tell you – and what they don’t – from a public relations and communications perspective.

James J. Kennedy
Consultant
Taft Business Consulting
Columbus, Ohio

9:30 - 9:45 a.m.

Networking Break

9:45 - 11:00 a.m.

Deep Dive Sessions - Part 1: Collaborate

The Deep Dive sessions offer the opportunity to explore a topic for a longer length of time, work in small groups, and have a subject matter expert lead the way. New for 2016, the Deep Dive sessions will divide the content into two parts. The first portion of the session, subtitled Collaborate, will allow attendees to outline challenges within the topic and develop goals. The second portion of the session, subtitled Innovate, will help attendees apply knowledge and create solutions.

  1. Deep Dive: Using PR to Fuel Your Content Marketing Efforts
    Many people think of public relations and think, “Oh, I could get on Oprah or in the New York Times.” Of course we all realize that Oprah has long since wrapped, but the impact of the show’s public reach remains. While historically PR has been defined by these concepts, content marketing has flipped marketing on its head. This session will teach you how to use a three-pronged approach to fueling your content marketing efforts. Attendees will leave with tactics to increase SEO, to create content that builds awareness, to successfully pitch content to media, and the metrics to tie it all together.

    This session is best suited for an experienced insurance marketer.

    Gini Dietrich
    Founder and CEO
    Arment Dietrich
    Chicago, Ill.
    @ginidietrich

  2. Deep Dive: Shifting Customer Expectations
    Innovation inside and outside of the insurance industry has given customers the power to know more, expect more, and consume more from their insurers. Digital technology and customer expectations are converging to redefine “normal” customer service in today’s connected world. This session will deepen your understanding of who your customers really are, what they expect, and how to meet their diverse needs. Attendees will leave with a broader vision of the today’s customer and strategies that will impact how your company builds and maintains customer relationships.

    Karen Furtado
    Partner
    Strategy Meets Action
    Boston, Mass.
    @karenmfurtado

11:00 - 11:15 a.m.

Networking Break

11:15 a.m. - 12:30 p.m.

Deep Dive Sessions - Part 2: Innovate

  1. Continue: Deep Dive: Using PR to Fuel Your Content Marketing Efforts
    Continuing the conversations from part one, this portion of the session will focus on applying knowledge and creating solutions.

    This session is best suited for an experienced insurance marketer.

    Gini Dietrich
    Founder and CEO
    Arment Dietrich
    Chicago, Ill.
    @ginidietrich

  2. Continue: Deep Dive: Shifting Customer Expectations
    Continuing the conversations from part one, this portion of the session will focus on applying knowledge and creating solutions.

    Karen Furtado
    Partner
    Strategy Meets Action
    Boston, Mass.
    @karenmfurtado

12:30 – 1:30 p.m.

Lunch

1:30 - 2:30 p.m.

Concurrent Sessions

  1. Four Game Changers for the Insurance Industry
    Emerging technologies and innovative business models are challenging the traditional insurance industry in ways the business world has never experienced. In this session, we will address the four game changers that are creating the “new normal” for the insurance industry and the we will examine what the insurance industry may look like for the next five to ten years.

    This session is well suited for less experienced insurance marketers who may need to gain more awareness of the general insurance industry and a good refresher for a seasoned marketer.

    Karen Furtado
    Partner
    Strategy Meets Action
    Boston, Mass.
    @karenmfurtado

  2. Roundtable Discussion: How to Cope When You Are a “Jack of All Trades”
    Join your peers for an interactive discussion about a topic that you may be facing every day. Come prepared to talk about the struggles that you’ve experienced, as well as the accomplishments you’ve made while dealing with the many different “hats” that you wear.

    Discussion Facilitator:
    Kristin Bullock
    Manager, Promotion and Events
    AAIS
    Wheaton, Ill.

2:30 - 2:45 p.m.

Networking Break

2:45 - 3:45 p.m.

Concurrent Sessions

  1. Bridging the Generational Gap
    Millennials have been called entitled, lazy, and shallow, but are they really any different from the generations that came before them? This session will be focused on how to target generational groups with discussion on how each generation sees themselves and others, how they spend their time and money, and how they interact with the world around them.

    Dana Macke
    Senior Lifestyles & Leisure Analyst
    Mintel Group Limited
    Chicago, Ill.

  2. Roundtable Discussion: Share or Find a Valuable Resource to Make Your Job Easier
    New software app? Promotional items supplier? Top rated digital printer? Join your peers for an interactive discussion to share and gather resources that may help you solve your next big challenge.

    Discussion Facilitator:
    Stacey Rebbert
    Marketing Manager
    Harford Mutual Insurance Company
    Bel Air, MD

3:45 - 4:00 p.m.

Networking Break

4:00 - 5:00 p.m.

Concurrent Sessions

  1. Creating Effective Video Content In-House
    Video has emerged as an engaging medium. Whether it’s you — or your boss — who wants to create video, you may have fears about how the most out of this opportunity. What tools do you use? How do you communicate effectively to your audience? What are the techniques to edit and produce a professional-quality video like the pros do? This session will provide hands on learning and interactive discussions about real-world techniques that will improve your video content. If your organization is searching for methods to create video in-house, you will leave this session with a roadmap to success.

    This session is intended for all experience levels of insurance marketer.

    Matt Sheko
    Owner
    MAS Productions
    Grinnell, Iowa
    @ShekoMatthew

  2. Roundtable Discussion: Generations in the Workplace
    Join your peers for an interactive discussion about multiple generations in the workplace.

    Discussion Facilitator:
    Dana Macke
    Senior Lifestyles & Leisure Analyst
    Mintel Group Limited
    Chicago, Ill.

5:00 p.m.

Adjourn for the day

5:30 p.m.

Optional Activity: Pies and the Sky
Take a quick motorcoach ride to the Hancock Observatory and head up to the famous 360 CHICAGO observation deck to watch the sunset over Chicago. The group will then head to Giordano’s to enjoy their famous Chicago deep dish pizza pies. Acclaimed “Chicago’s Best Pizza” by NBC, New York Times, and others media outlets, Giordano’s is the local favorite for a reason. This cost of this activity includes transportation by motorcoach, 360 CHICAGO admission, pizza, salad, dessert and non-alcoholic beverages.

Wednesday, October 19

7:45 a.m.

Event Information Desk

8:00 - 8:30 a.m.

Coffee and Conversations

8:30 - 9:45 a.m.

Deep Dive Sessions - Part 1: Collaborate

  1. Deep Dive: Communicating with Agents – Honing Skills in the Ever-Changing Marketplace
    During this session, attendees will discuss all aspects of communicating with independent agents. What works, what doesn’t work, why it doesn’t work, what agents won’t say, and why they won’t say it. This session will be candid, but positive, and provide attendees with an opportunity to improve their relationships with important distribution channel.

    This Deep Dive session is intended for all experience levels of insurance marketer.

    Jeff Bronaugh, CPCU, CLU, ChFC, CIC
    Founder and Managing Partner
    BCE Consulting, LLC

  2. The Marketing and IT Connection: Innovation, Application, and Implementation
    In today’s business environment, the role of technology is continually changing. This impacts two areas of the insurance industry in particular: marketing and IT. During this Deep Dive session, we’ll explore how insurance marketers can utilize tech resources available for communications projects and deliverables – and how to bridge the gap between marketing functions and IT applications. We’ll explore the challenges of omni-channel communications as they relate to the customer experience, discover new resources, brainstorm creative solutions, and find out how you can bridge marketing & IT in your own organization. This session is focused on collaboration, innovation, and practical application.

    This Deep Dive session is intended for all experience levels of insurance marketer.

    Kevin D. Rall
    Senior Manager
    Accenture
    Columbus, Ohio

9:45 - 10:00 a.m.

Networking Break

10:00 a.m. - 11:15 a.m.

Deep Dive Sessions - Part 2: Innovate

  1. Continue: Deep Dive: Communicating with Agents – Honing Skills in the Ever-Changing Marketplace
    Continuing the conversations from part one, this portion of the session will focus on applying knowledge and creating solutions

    This Deep Dive session is intended for all experience levels of insurance marketer.

    Jeff Bronaugh, CPCU, CLU, ChFC, CIC
    Founder and Managing Partner
    BCE Consulting, LLC

  2. Continue: The Marketing and IT Connection: Innovation, Application, and Implementation
    Continuing the conversations from part one, this portion of the session will focus on applying knowledge and creating solutions.

    This Deep Dive session is intended for all experience levels of insurance marketer.

    Kevin D. Rall
    Senior Manager
    Accenture
    Columbus, Ohio

11:15 a.m.

Workshop Concludes

Workshop Location


Chase Park Plaza

The University of Chicago Gleacher Center
450 North Cityfront Plaza Drive
Chicago, IL 60611
Ph: (312) 464-8787

Where to Stay


Please note that the NAMIC block at the Embassy Suites Magnificent Mile is now full. Below are a few hotels located within a 5 minute walk of the Embassy Suites Magnificent Mile. We apologize for any inconvenience. If you have questions about housing, please contact Julie Motyka at jmotyka@namic.org.

DoubleTree Chicago Magnificent Mile
Sheraton Grand Chicago
Fairfield Inn & Suites Chicago Downtown/Magnificent Mile

Chase Park Plaza

Embassy Suites by Hilton Chicago Downtown Magnificent Mile
511 North Columbus Drive
Chicago, IL 60611
Ph: (312) 836-5900

Located within a five-minute walk of the Gleacher Center, the Embassy Suites by Hilton Chicago Downtown Magnificent Mile has spectacular views of downtown Chicago, features upscale sophistication, and more space to unwind at the end of the day. Enjoy a relaxing stay in a spacious suite featuring a private bedroom, separate living area with sofa sleeper, two televisions, a refrigerator and a microwave.

Indulge in a complimentary cooked-to-order breakfast each morning. After a day of learning, unwind at the heated indoor pool and whirlpool, relax in the sauna or rejuvenate in our well-equipped fitness center. Enjoy complimentary beverages and light appetizers at the nightly Manager’s Reception in the bright and spacious open-air atrium featuring contemporary design.

Event Hotel Rate And Cut Off Date


Rate:$279 plus taxes per night for single/double occupancy.

Communications + Marketing Workshop attendees are responsible for making their own travel and hotel arrangements. NAMIC has contracted a room block for attendees at the Embassy Suites by Hilton Chicago Downtown Magnificent Mile. A set number of rooms are available at the group rate until October 3, 2016, or until the group block is sold out, whichever comes first. While NAMIC studies past attendance trends and the needs of our members, we cannot guarantee rooms will be available. Please plan ahead and secure your reservation as soon as possible to receive the group rate.

Hotel Reservations


Refer to the NAMIC group rate when making your reservation at the hotel. Click here to reserve your guest room.

Please contact Amy Thornburg or call (800) 336-2642, ext. 1026 if you encounter any problems with making hotel reservations.

 

 

Travel Information


Getting to The University of Chicago Gleacher Center is easy!

Located in the heart of downtown Chicago, with a lovely view of the Chicago River, The University of Chicago Gleacher Center is just steps away from the Magnificent Mile as well as the City's premier hotels, shopping, and entertainment. It is also easily accessible by public transportation.

Please visit The University of Chicago Gleacher Center website (link to the website below) for detailed driving & train directions.

http://www.gleachercenter.com/about/directions-maps.aspx

Ground Transportation from local airports to The University of Chicago Gleacher Center


Shared Shuttle

O'Hare-The round trip shuttle cost for one person traveling is approximately $54.00. A rate discount may be available for groups of two or more people, traveling to and from the same location at the same time. Airport Express tickets/ reservations can be made online at www.airportexpress.com. Tickets may also be purchased at O’Hare airport in the terminals at Door 1E, Door 2E, Door 3E, or Door 5E across from Baggage Claim on the Baggage Claim level. Reservations are recommended.

Midway-The round trip cost for one person traveling is approximately $44.00. A rate discount may be available for groups of two or more people, traveling to and from the same location at the same time. Airport Express tickets/ reservations can be made online at www.airportexpress.com. Tickets may also be purchased at the door three, lower level ticket counter across from the Baggage Claim in Midway Airport. Reservations are recommended.

Taxi
Estimated taxi fare from Chicago O’Hare International is $45. It is $35 from Midway Airport.

Driving Directions:


From Chicago O’Hare Airport:
Follow the signs for I-90 E. Merge onto I-90/I-94 and continue straight onto W Ohio St. Turn right onto N Wells St and left at the 2nd cross street onto W Illinois St. Turn left onto N Columbus Dr.; hotel will be on the right.

From the North:
Take Lake Shore Dr to E Grand Ave. Take the Grand Ave exit from US-41 S/N Lake Shore Dr. Take the Grand Ave exit towards I-290/Illinois St/Navy Pier/Wacker Dr. Turn right onto E Grand Ave and a left onto N Columbus Dr; hotel will be on the left.

From the South:
Follow Lake Shore Dr S to the Randolph St exit toward Wacker Dr/I-290. Turn left onto E Randolph St and right onto N Columbus Dr; hotel will be on the right.

From the West:
Follow I-290 E towards Chicago. Take the Wacker Dr exit and keep left at the fork, following signs for Van Buren St. Continue onto Lower Wacker Dr. Turn left at Lower Michigan Ave and right onto E Illinois St. Take a left onto N Columbus Dr; hotel will be on the right.

Parking


The Embassy Suites by Hilton Chicago Downtown Magnificent Mile offers valet parking for hotel guests and NAMIC is pleased to offer a negotiated rate of $35 per day which is more than 40 percent off of list rates. Attendees are also welcome to explore nearby parking using this website. Please note that this website is offered as a convenience and any information on the website has not been confirmed.

Area Attractions


While visiting the Windy City you will want to be sure to visit many of the area's local attractions. There's something for everyone in Chicago, whether you want to take in a show, listen to some fabulous Chicago Blues, shop until you drop, or just explore the city. Check out these links below for more information.

Notable Chicago Sites

  • Hancock Observatory
    Catch a bird's eye view of Chicago on the new Hancock Observatory. The spectacular view from the observatory can span 80 miles over four states on a clear day. Since the recent renovation, there are a variety of attractions including an audio sky tour and detailed history wall detailing the rise of the Hancock Building. The observatory is open daily.
  • Willis Tower
    Willis Tower is the premier corporate office building in Chicago, home to more than 100 companies including prominent law, insurance, transportation and financial services. The iconic building is the tallest in the Western Hemisphere, encompassing more than 4.5 million square feet, including its Skydeck and 103rd floor glass viewing platform, The Ledge, which attract more than 1.5 million visitors every year.
  • Navy Pier
    Navy Pier is the place where all of Chicagoland and tourists from around the world have come together since 1995 to enjoy the beauty and thrills of a day on Lake Michigan. From rides to restaurants, exhibitions to entertainment, shopping to dining cruises and tour boats, Navy Pier has it all - in a location unlike any other!

Music Venues

  • Blue Chicago
    Enjoy some live Blues music at nearby Blue Chicago. This famous club, and its sister club Blue Chicago on Clark, are just a short cab ride away from the Renaissance Chicago. These clubs offer one nightly admission fee to both venues so that you can enjoy the best of both worlds.
  • House of Blues
    Live entertainment is just a hop, skip and a jump away at The House of Blues. This famous venue hosts a variety of national musical acts on a daily basis. For those of you just interested in entertaining your taste buds, The House of Blues is also home to a restaurant that serves delta inspired southern cuisine in a laid back atmosphere.
  • Andy's Jazz Club and Restaurant
    If your musical taste is geared more towards jazz, then you won't want to miss Andy's Jazz Club. For over 30 years, Andy's has presented the best jazz Chicago has to offer. One of the most respected establishments; historic Andy's offers casual dinning and live jazz on a daily basis, with sets in the late afternoon and into the evening.

Museums

  • Museum of Science & Industry
    Get inspired and explore the great world of science at the Museum of Science and Industry. This fabulous museum is home to a variety of exhibits that appeal to children and adults of all ages. The museum also hosts an OMNIMAX theater that is an attraction of its own. The theater itself is a 72' dome that is approximately 5 stories tall and seats 342 guests. Seeing a movie at the OMNIMAX is quite an experience. Both the exhibits and movies at the museum change frequently, so check out the museum's web page for more detailed information regarding upcoming attractions.
  • Shedd Aquarium
    Take the grand exploration of Shedd Aquarium. Shedd Aquarium boasts itself as the World's Aquarium. Opened in 1929, it is one of the oldest public Aquariums in the world. When you visit Shedd, you can experience environments from around the world. The Caribbean Coral Reefs, Amazon, and Pacific Rocky Coasts are just some of the exhibits you can explore. The Shedd Aquarium takes you closer to nature in some of the world's richest ecosystems.
  • The Art Institute of Chicago
    The Art Institute consistently ranks among Chicago's most-visited museums. From French Impressionist paintings to African masks to the new wing for Modern Art, the museum offers visitors a rich cultural experience.
  • The Field Museum of Natural History
    The Field Museum is probably best known for its dinosaur displays, but it also has a rich and deep dedication to "the diversity and relationships in nature and among cultures." It currently holds, conserves, studies more than 20 million objects, a collection which grew from holdings received after the World's Columbian Exposition of 1893.

Shopping

  • The Magnificent Mile
    The Magnificent Mile is a spectacular showcase of style, flavor, entertainment and fun. With more than 460 stores, 275 restaurants, 60 hotels and unique entertainment and attractions packed and stacked along its length, The Magnificent Mile has an indulgence for every passion and every pocket.
  • EATALY
    Mario Batali’s and Joe Bastianich's 63,000-square-foot, two-level complex is an eight-restaurant "polpo," as well as a butcher, a produce market, and a grocery with imported olive oil, wine and pastas, as well as locally sourced products. There are also stations for Nutella, salumi, cheese, pizza, espresso and fresh breads and pastries. The Chicago location is only the second outpost in the United States. The original location, opened in 2007, continues to thrive in Turin, Italy, but the Chicago outpost is the largest to date.

Sponsorship Opportunities


Interested in reaching influential public relations, marketing, advertising, and corporate communications professionals? Consider partnering with NAMIC through our educational events. Our sponsors are critical to keeping registration costs at a minimum for member companies. We have carefully crafted sponsorships to help you gain exposure and target your audience. Several options are available for your consideration, and we are happy to create something unique to meet your needs.

For more information, contact Aaron Lifford, sponsorship and advertising specialist, at (800) 336-2642, ext. 1055 or at alifford@namic.org. If you would like to learn more about NAMIC's sponsorship and advertising program, please click here.

  

Frequently Asked Questions


“Exceptional organization in website, registration and pre-conference materials.”

-Annie Rubens
Corporate Communications Manager
Wisconsin Reinsurance Corporation

What is the suggested attire for business and social gatherings?
Workshop Sessions – Business Casual
Meal Functions & Welcome Reception – Business Casual
Optional Activities – Casual

What registration payment options are available?
The online registration system accepts credit card payments, check payments, and multiple registrations under the same payment method.

When and how is registration confirmation sent?
Confirmation is sent via email so please enter a valid email address. If registering more than one person at a time you will need to forward the confirmation email to each delegate. You will receive your confirmation the quickest if you are paying online. Confirmation will be sent immediately after you submit your credit card information.

Does my registration include a hotel reservation?
No, you will need to contact the Embassy Suites Chicago Downtown Magnificent Mile to make a room reservation. Please read about the hotel reservation details here.

What does my registration include?
Registration fees include workshop resource materials and access to NAMIC-hosted meal functions. Please review the agenda for full meal details.

 

 

 

 

Registration Additions


Posted: Tuesday, October 29, 2013 9:25:47 AM. Modified: Friday, September 23, 2016 10:01:31 AM.

Our Event Sponsors


Guy Carpenter and Company LLC

Mutual Boiler Re

317.875.5250 - Indianapolis  |  202.628.1558 - Washington, D.C.

NAMIC | Where the future of insurance has its voice TM