How much does an email cost? The cost is $999 per email. NAMIC feels this is a reasonable cost given our internal staff costs to develop and manage the program, the demand for email addresses amongst the exhibitors, and the value of the benefit within our sponsorships at the Annual Convention.
Will the email appear to be from my company? Yes. You will need to provide an email address and name which will be the “sender” of the email. The email will be generated from NAMIC’s email service but the “from address” will be the name and email address that you indicate.
What do I have to agree to? For each email there will be a “text and images due date,” and an “approval due date.” Those dates will be provided to you within the order form and again once you purchase your email date. In order to keep the calendar we have set, NAMIC will not be able to provide extensions on any deadlines and because the date was removed from sale, NAMIC will not provide any refunds because deadlines were missed. Before you make your purchase, we recommend that you check with your internal staff to ensure that you have avoided vacation days or travel days for any staff that will need to be involved in your process for drafting text or final email approval. If you miss any deadline your email will not be sent and you will not receive a refund.
You will also need to agree that you have the ability to provide the images for your email in the correct file format. Logos will need to be in AI format and images will need to be JPG format. We know that some companies do not have the internal staff to be able to manipulate images and we want you to be aware of this before you purchase your email date. Because the date was removed from sale, NAMIC will not provide any refunds because images are not able to be provided in the proper format.
But what happens if we miss a deadline? Unfortunately, NAMIC can’t take responsibility for creating, editing, or approving your marketing message. If you miss any deadline your email will not be sent and you will not receive a refund.
Do I get to see a proof? Yes. NAMIC will provide one test email, one round of edits, and a follow-up test email (if you had edits). Any changes or edits that you have beyond that will cost $100 per round of edits. Of course, if NAMIC missed a documented edit, we will send another proof free of charge.
What do I need to provide? Once you purchase your email date, you will complete a form which will collect the following:
Decide if you are going to provide the HTML file within our specs or decide which of the template designs you would like to use for your email
If you are using a template email, you will provide the subject line text, headline text, body text
All images (not logos) that you would like included in your email and those images must be JPG format
All logos that you would like included in your email and those images must be “AI” format
You will provide two contact names for your proof email. We will send the proof to both contacts to ensure that we get the proof to someone who can answer within 24 hours.
Who will see my email? The email distribution list will include those people categorized as an “attendee” for the NAMIC Annual Convention. This will include those who are paid in full and those who have registered at least one-week before your email date. The following will not be included within the distribution list: exhibitor staff, speakers, and NAMIC staff. In addition, the receivers have the right to unsubscribe from these emails and any person who chooses to unsubscribe at any time will unsubscribe from all future emails sent through this program. Therefore, your message will not be seen by any individual who has chosen to unsubscribe from this email program.
Are there any copy write or message rules? General standards which govern the acceptance of advertisements include but are not limited to the following: advertisements shall be consistent with the mission of the National Association of Mutual Insurance Companies (NAMIC), which “strengthens and supports its members and the mutual insurance industry”; advertising shall not be false, misleading, fraudulent, or deceptive; substantiation of any representation, claim, or statement made in or digitally linked from any advertisement or sponsorship may be required; and advertising must conform to reasonable standards of good taste.
All advertisements are published on the representation of the Advertiser that is authorized to publish or digitally post the entire contents and subject matter of the advertisement.
The Advertise agree not to make any promotional reference to NAMIC without the prior permission of NAMIC for each such use.
NAMIC will not be mediator for any disagreements between reader and advertiser. Any complaint between reader and advertiser is to be handled directly with the parties involved.
Who do I ask if I have questions? You can send all of your questions to Stacy Johnson or reach her at 317-875-5250.