The New Marketplace for Mutuals

Convention Central

NAMIC’s 124th Annual Convention is less than six months away. And though it may seem like a long time, it will be here before you know it. When you arrive in our nation’s capital this fall, be prepared for some changes. One of the more significant one involves the Marketplace for Mutuals, which takes on a very different look and feel than in years past.

The first thing you’ll notice is that the marketplace has gone circular, with a spoke-and-wheel layout. This design lets exhibitors and attendees break free of the confines of the old grid configuration. As you walk the marketplace, the new layout will feel more like a casual stroll, allowing you to follow a natural path as you interact with exhibitors.

In fact, if you get a neighborhood feel to the walk, great. That was exactly the idea, says Amy Thornburg, NAMIC’s assistant vice president – sponsorships and exhibits.

“We took our inspiration from our surroundings in Washington, D.C., using the distinctive and culturally diverse neighborhoods in Washington to influence the colors, designs, and activities throughout the marketplace. It’s all part of our effort bring a refreshed look and feel to encourage members and vendors to spend time getting to know one another. What better way to do that than as neighbors?”

There will be three neighborhoods, each with its own vibe. The Waterfront will evoke a Potomac-type atmosphere with its design elements. Then there’s Pennsylvania Avenue, which will be embodied by an elegant yet energetic environment. Finally, Georgetown will boast a warm, almost pub-like feel.

There will be some surprises, as the convention team works to planning more ways to bring the Marketplace for Mutuals to life. You won’t want to miss the marketplace’s renovations or the networking opportunities those changes are bound to provide. Make sure you register for Convention soon.

Article Posted: 03.26.19
Last Updated: 06.19.19

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