Award in Innovation | 2014 Entries


Award in Innovation | 2014 Entries & Winner

The Award in Innovation was created to recognize mutual insurers that exemplify the vision and entrepreneurialism it takes to stay relevant in changing times. Congrats to our winner and Best in Category. NAMIC is proud to share the innovation submitted by our members.

2014 NAMIC Award in Innovation Winner

Overall Winner


Mutual of Enumclaw Insurance Company
Mutual of Enumclaw has undertaken a strategy totally dedicated to providing a rare and valuable insurance experience that cannot be found elsewhere. To meet this objective they sought out the “gold standard” for strategy execution (Franklin Covey) and company culture (Disney Institute). With help of these two platforms, Mutual of Enumclaw ultimately merged two innovative programs that have transformed their company.

2014 NAMIC Award in Innovation Best in Category

Best in Category | Most potential for the idea to be adapted and used by other NAMIC members


Celina Insurance Group - "My Policy"
For one hundred years, Celina Insurance Group has worked through independent agencies to service policyholder needs. Before Jan. 1, 2014, an insured who wanted to pay directly through Celina was limited to using a third-party bill payment site. Celina expanded the functionality this year to allow the insured to create a secure account, view their documents (decs and bills) online, and sign up for electronic delivery of documents. The solution was also designed to work equally well on a desktop, laptop, tablet or smart phone, in effort to stay relevant in our increasing mobile world.

2014 Submissions


Alamance Farmers' Mutual Insurance Company
After suffering a failed software implementation, Alamance Farmers’ Mutual needed a technological solution that would include all lines of business. In early 2010, Doug Fincannon learned about the BriteCore insurance processing system project that was underway. This project offered the opportunity to both buy into an existing platform and build customizations through a unique process of funded development. Doug made the decision to join BriteCore, and in result increased direct written premium by 20 percent, improved underwriting profit, and forged partnerships with new agencies.

EMC Insurance Companies
EMC Insurance Companies joined ID Federation, Inc. in 2012. ID Federation is a non-profit organization leading the charge to limit the proliferation of IDs and passwords necessary to do business in the insurance industry. As a member, EMC was able to lead the business activities within the organization – from membership administration to new member adoption to marketing. It also allowed EMC to be a leader in the overall development of SignOn Once -- the business, legal and technical standards established by ID Federation, Inc. SignOn Once provides for each agency user to receive a unique identity token based on his or her own distinct credentials. This token is authenticated and verified multiple times behind the scenes, while still making the process seamless for the user. EMC has developed the necessary processes, using these standards, and will soon begin piloting with its first solution provider partner and test agency.

Frankenmuth Insurance - Introduction of Cyber Plus
On March 1, 2014, Frankenmuth Insurance introduced its cyber liability and data breach product – Cyber Plus – to the company’s Commercial Lines producers – independent insurance agents in a 14-state service area. The company’s cyber liability and data breach project initially set forth to explore various cyber programs available within the market and determine a direction for implementation and distribution of its own coverage. A review of existing cyber liability programs determined product aspects which were the best fit for our customer needs.

IDT911
IDT911 leadership and product teams created several tools to aid mutuals in determining breach and identity theft risks and procedures for their policyholders such as; Vendor RiskCompass, Notification Navigator, Data Risk and Breach Expense RiskCompass, and ID RiskCompass. The tools were created in response to mutuals asking for ways to better connect and relay the risk of data breaches and identity theft to their policyholders. With these tools, mutuals are able to start the conversation about what businesses should do to thwart a cyber-attack, data exposure, and how to help the business's customers manage their identity theft risk.

Panhandle Farmers Mutual Insurance Company
Panhandle Farmers Mutual Insurance Company was faced with problems of efficiency, space, disaster recovery, and communication in the office. PFMIC gathered six mutuals together and approached Intuitive Web Solutions about building a new policy admin system. The result was the BriteCore processing system. Panhandle has realized a number of powerful gains as a result of BriteCore's paperless capabilities. Policy quotes and applications are fully electronic, speeding response time and eliminating back office data entry. Underwriting rules are enforced automatically, reducing the burden on staff underwriters. Mortgagee notifications are delivered over the Web via InsVista automatically in the evenings, significantly reducing printing costs.

PURE Group of Insurance Companies
PURE believes every touchpoint throughout the member lifecycle presents an opportunity to create an exceptional experience. Segmenting their net promoter score proved that a remarkable level of enthusiasm and loyalty through the claim process is achieved, but claimants yearn for even more ‘real-time’ information. The Member Portal was then created. A first-of-its-kind Claims Tracker was also implemented for members to report losses, upload documents and photos, and communicate with their assigned adjuster and Member Advocate.

PURE Group of Insurance Companies
PURE aspired to take the appraisal process, which has a history of creating frustration, and reinvent it to create unexpected delight. The PURE360, which is available to all PURE members at no expense, begins with an onsite consultation from a PURE Risk Manager, and affords members the following: right coverage valuation, a fact-check phone call, home health scorecard, member advocate services, discount dashboard, and detailed documentation. Initiatives like the PURE360 directly contributed to an increased level of enthusiasm, as they address concerns voiced by members regarding a lack of transparency into the appraisal process.