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posted on July 15, 2008
Bilingual Employees Key to Fast Response to Natural Disasters Affecting the Nation
Insurance and power companies should not overlook needs of Spanish-speaking consumers in flood and storm hit areas.
Across the United States, Fortune 500 corporations in the insurance and power sectors, like all employers, are faced with the need to rapidly respond to the growing number of natural disasters. In the process of responding to immediate needs, these companies and others have been and continue to be at risk for failing to properly respond to the language needs of their consumers. Over the next decade, the U.S. Hispanic population is expected to grow more than 118 percent – versus a 24 percent growth rate by the general population – with an expected purchasing power of $1 trillion by 2010, nearly three times the growth rate of the rest of the population.
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