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Lauren Holdcroft

Lauren Holdcroft
Certification Administrator

Telephone: 317.876.4202

Professional Farm Mutual Manager Designation (PFMM)

The NAMIC Professional Farm Mutual Manager (PFMM) designation formally recognizes the educational accomplishments and dedication to professionalism of the progressive farm mutual manager and farm mutual leaders.


  • Submit a completed Professional Farm Mutual Manager application with a one-time $50 administrative fee. We recommend submitting applications prior to starting the process so we can best track your event attendance.
  • Serve in a management role in a farm mutual insurance company or in a management role that actively and regularly works with farm mutual insurance companies.
  • Have a minimum of five years property/casualty insurance experience at the time of completion.
  • Attend, in any order, the three PFMM modules as well as one additional in-person NAMIC event, excluding the Annual Convention, within five years.
  • Sign the PFMM sign-in sheets onsite at NAMIC events. The PFMM Courses at Convention use an electronic attendance tracking system.
  • New PFMMs are certified on August 1 of each year regardless of when requirements are completed during the year.
  • The new PFMM class is formally recognized at the Annual Convention during the FMC Annual Meeting of Members. Here, graduates receive the completion certificate, lapel pin, and participate in the class photo.
  • All PFMMs with an active, certified status will receive a 20% discount at NAMIC in-person events, where applicable. Discount applies only to the certified individual and is not transferable.

PFMM Module Rotation

*To view the learning objectives for each module, click on the module name.

Strategic Business Management

Underwriting & Claims

Financial Management

May 2015 | Elkhart Lake, Wis.

September 2015 | San Diego, Calif.

May 2016 | TBD

September 2016 | Vancouver, BC

May 2017 | TBD

September 2017 | Denver, Col.


PFMMs must attend a NAMIC in-person event, excluding the Annual Convention, every 24 months in order to maintain an active, certified status. The first maintenance event must be completed no more than 24 months following the date of certification (August 1).

Qualifying PFMM Maintenance Events

*To view full event details, please see the education calendar



Designed for:


Claims Conference

• Mid and upper level claims managers
• Claims vice presidents
• Claims operations professionals
• Claims adjuster managers


Commercial Lines Seminar

• Mid to senior level CL underwriters
• CL product development specialists
• CL managers and executives
• Service providers of CL products


Personal Lines Seminar

• Underwriting managers and executives
• Mid to upper level PL underwriters
• PL product development specialists
• Agency development managers
• PL managers
• Service providers of PL products


CEO Roundtables

• Chief Executive Officers (CEO)
• Presidents
• Senior officers
• Company managers


Director’s Education Series

• Board members of property/casualty insurance companies


Farm Mutual Forum

• Company managers
• Next generation leaders
• Directors
• State Association leaders


Management Conference

• C-level officers (CEO, CFO, COO)
• Executive vice presidents
• Senior vice presidents
• Future leaders


Agricultural Risk Inspection School

• Loss control specialists
• Underwriters
• Managers/Supervisors
• Company managers


Leadership Development Workshop

• Team leaders
• Department supervisors
• Future leaders
• New managers


PFMM at Convention
*must register separately from Convention and attend all PFMM courses to qualify for PFMM maintenance

• Chief Executive Officers (CEO)
• Presidents
• Senior officers
• Company managers


Communications + Marketing Workshop

• Mid to upper level marketing professionals
• Corporate communications professionals
• Public relations specialists
• Advertising professionals
• Online/Social media specialists
• Company staffers with marketing responsibility


Congratulations to our 2015 PFMM Manager of the Year, James Bradley (Brad) Fortner, PFMM, FMDC – COO and Secretary, Farmers Protective Mutual Insurance Company, Rogers, AR!

To learn more about this award, or to nominate someone for PFMM Manager of the Year, click here.


  • Julie Clewley, Cascade Farmers Mutual Insurance Company, Great Falls, MT.
  • Ned Ellis, Sandy & Beaver Valley Farmers Mutual Insurance Company, Libson, OH.
  • Nicolette Lalor, Belvidere Mutual Insurance Company, Belvidere, ON.
  • Don McEvoy, Wabisa Mutual Fire Insurance Company, Jarvis, Mt.
  • Mark Riedemann, Century Mutual Insurance Association, Hartley, IA.
  • Tina Stokken, Farm Mutual Insurance Association, Lewistown, MT.
  • Denise Swearingen, Has San Lake Mutual Insurance Company, Buffalo MN.
  • Sandra Walstrom, Farmers Mutual Insurance Company Manchester, Manchester, MN.
  • Scott Arenholz, Pioneer Mutual Insurance Association, Red Oak, IA.
  • Brian Dix, Butler County Mutual Insurance Association, Allison, IA.
  • Linda Huelsman, McLean McHenry Mutual Insurance Company, Turtle Lake, ND.
  • Robert Kaestner, Lenox Mutual Insurance Association, Norway, IA.
  • Scott Lahr, Members Mutual Insurance Association, Storm Lake, IA.
  • Bernard Lindsey, American Mutual Insurance Association, Grand Mound, IA.
  • Gary McKenna, SEden Mutual Insurance Association, Vinton, IA.
  • DeeGene McMartin, Grundy Mutual Insurance Association, Grundy Center, IA.
  • Chris Ristau, First Maxfield Mutual Insurance Association, Denver, IA.
  • Kari Schneider, Patrons Mutual Insurance Association, Stuart, IA.
  • Tracey Sherman, Cass County Mutual Insurance Company, Casselton, ND.
  • Pamela Spire, Farmers Mutual Insurance Company of Nodaway County, Maryville, MO.
  • Bobbie Stokke, Wisconsin Reinsurance Corporation, Madison, WI.
  • Rodney Warner, Family Mutual Insurance Company, Cando, ND.
  • Wayne Wyborn, The Portage La Prairie Mutual Insurance Company, Portage La Prai, MB.
  • Mike Virley, Trillium Mutual Insurance Company, Listowel, ON.
  • Thomas Hurlbut, CorporationHartford Steam Boiler Inspection & Insurance Company, Leawood, KS.
  • Jason Svanda, Wisconsin Reinsurance Corporation, Murphysboro, IL.

Individuals' records are maintained by NAMIC and transcript reports are distributed annually. While NAMIC will make every effort to maintain accurate records, individuals are responsible for reporting discrepancies immediately upon discovery.

Purchase PFMM apparel
NAMIC Professional Farm Mutual Manager Designation Testimonials

Posted: Wednesday, June 04, 2008 12:00:00 AM. Modified: Monday, September 28, 2015 6:42:03 PM.

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