2 – 6 p.m.

Registration

8 – 9 a.m.

Continental Breakfast

9 – 9:15 a.m.

Welcome & Introductions

Kristen Sizelove, Assistant Vice President- Member Services
NAMIC
Indianapolis, Ind.

9:15 – 10:45 a.m.

Public Attitudes and the Media Environment
This session will discuss the public attitude and perception of the insurance industry. We will discuss the results of the latest Insurance Information Pulse Public Attitude research findings and media index analysis. We will also discuss best practices for reaching a variety of audiences and what insurance industry communications outreaches which have been successful and those that should be avoided.

Jeanne Salvatore, Senior Vice President for Public Affairs
Insurance Information Institute
New York, N.Y.

10:45 – 11 a.m.

Break

11 a.m. – 12:30 p.m.

Social Responsibility in the Insurance Industry
This session will present an overview of public social responsibility and discuss why it is important to the insurance industry, your company and employees. You will gain an understanding of how social responsibility impacts employees and consumers and can drive successful brand awareness in today’s challenging economic environment. We will also take a close look at the Allstate Insurance Company public social responsibility program: key programs and partnerships, successes and challenges, measurement/demonstration of value, and why Allstate continues to invest in their program. In addition, we will leave you with tips and ideas for building programs within your companies.

Craig Keller, Director, Public Social Responsibility
Allstate Insurance Company
Northbrook, Ill.

Bill Ross, CEO
Insurance Industry Charitable Foundation
Walnut Creek, Calif.

12:30 – 1:15 p.m.

Lunch

1:15 – 2:45 p.m.

Crisis Communication Workshop
This session will discuss the importance of crisis communications planning and how to respond in an unexpected situation. We will examine rapid response tools and present spokesperson guidelines for reacting to crisis situations. We will apply the principles learned in a group exercise developing and executing a communication action plan from a crisis scenario.

Anne Sceia Klein, APR, Fellow PRSA, Founder
Anne Klein Communications Group, LLC
Mount Laurel, N.J.

John Moscatelli, APR, Fellow PRSA, SVP & COO
Anne Klein Communications Group, LLC
Mount Laurel, N.J.

2:45 – 3 p.m.

Break

3 – 4:30 p.m.

Crisis Communication Workshop continued
The session will continue with groups presenting their communication action plans developed before the break. The groups will also simulate a media briefing.

Anne Sceia Klein, APR, Fellow PRSA, Founder
Anne Klein Communications Group, LLC
Mount Laurel, N.J.

John Moscatelli, APR, Fellow PRSA, SVP & COO
Anne Klein Communications Group, LLC
Mount Laurel, N.J.

4:30 p.m.

Networking Reception
Sponsored by MediaSauce

7:30 – 8:30 a.m.

Continental Breakfast

8:30 – 9:45 a.m.

Social Media and Online Communities; A Primer for Marketers
We’ve been inundated with a wave of new buzz words…Web 2.0, Social Media, Communities, Influencers, and Marketing 2.0. Our kids and colleagues are blogging, on Facebook, Linkedin and Twittering…but what does it all mean and more importantly, what does a business need to know about this important new medium?

This session will provide a business explanation of what Social Media is and why it matters. Our goal won’t be to explain to you why people do it, but why businesses need to do it – in fact, why brand differentiation will demand it. As products and services commoditize, our need to differentiate on service and customer intimacy will accelerate and the “truthiness” of our brand promises are exposed in customer conversations every day. We’ll focus on practical first steps, examples and building the business case for why social engagement is critical to effective innovation, voice of the customer, customer service and word of mouth marketing initiatives.

Sean O’Driscoll, CEO
Ant’s Eye View
Seattle, Wa.

9:45 – 10 a.m.

Break

10 – 11:30 a.m.

General Session - Media Training
This interactive session will provide practical, yet simple tools and methods for dealing with the press both in proactive and reactive situations. You will get a realistic, versus philosophical, feel for understanding the playing field. We will discuss developing an internal communications function. We also will examine “tricks of the trade”, discuss how to develop key messaging points and the impact of social media.

11:30 a.m. - 12:30 p.m.

Lunch

12:30 – 3 p.m.

Media Training Workshop
We will return to our workshop for two group exercises. Groups will develop key messages using the information and techniques discussed in the prior sessions and will conduct a media interview simulation. A second group exercise will be conducted to simulate a group response to a crisis situation within an organization.

Liz Miklya
Vice President, Media Relations and Training
Weber Shandwick
Minneapolis, Minn.

3 – 3:15 p.m.

Break

3:15 – 4:15 p.m.

Roundtable Discussions

4:15 p.m.

Workshop Concludes

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