Agenda

9:00 a.m. - 1:00 p.m.

Registration - Registration Booth

1:00 - 2:15 p.m.

Welcome & Keynote Address: Outlook on the Insurance Industry: P/C Trends, Challenges and Opportunities
Join us for an informative look at the future of the industry.

Dr. Robert P. Hartwig, Ph.D., CPCU. President
Insurance Information Institute
New York, N.Y.

2:15 - 2:45 p.m.

Break

2:45 - 5:45 p.m.

Innovation in Action: Behind-the-Scenes Tour of Walt Disney World
Attendees will have an opportunity to take a behind-the-scenes tour of one of the world's leading customer-focused organizations. Not only will you have fun in the Magical Kingdom, you will learn tips and techniques for creating a positive customer experience in your own kingdom.

This special tour is complimentary to attendees made possible by NAMIC's Property Casualty Conference Board of Directors through a contribution from a special fund designated to support industry education and networking.

5:45 p.m.

Meeting Adjourns

7:00 a.m.

Continental Breakfast

8:00 - 9:30 a.m.

Redefining Leadership: What Highly Effective Leaders Do
What separates companies and individuals who get to the next level from those who cannot is the ability to intelligently manage emotions. These abilities – known as EQ - count for twice as much as IQ and technical skills combined in determining who will be a star. In this riveting keynote presented by Bill Benjamin, chief executive officer of the Institute for Health and Human Potential, you will learn key strategies to move your team to the next level of performance – in spite of the changes and challenges they experience on a daily basis. Discover why Emotional Intelligence (EQ) is the single greatest driver of effective leadership, and of performance at all levels of an organization.

Bill Benjamin, CEO
Institute for Health & Human Potential
Chicago, Ill.

9:30 - 9:45 a.m.

Break

9:45 - 11:00 a.m.

General Session: The Economics of Personal Auto Distribution: Competing in a Soft Market
For insurers competing in the market for personal automobile insurance, the task of attracting and retaining clients presents an evolving set of marketing challenges. Personal automobile insurers not only face competition from multiple different distribution channels, but also companies are pressed to open and mange new channels to reach targeted markets.

This session would provide an in-depth look at Conning's recently released study, "The Economics of Personal Auto Distribution: Competing in a Softening Market", and will address the increasingly complex distribution of personal auto insurance and the economics of each channel.

11:00 - 11:15 a.m.

Break

11:15 - 12:30 p.m.

Concurrent Sessions

1. Brand Strategy
   Are you thinking about the Are you thinking about the big ideas of "brand" and "strategy" and how they apply to your insurance business, responsibilities, and career? If so, then this session will help you "think" more clearly about the merger of these powerful subjects, to actively participate and influence the thinking of others in designing a brand strategy that works in the new insurance economy. Based on research by leading experts in corporate strategy and branding, you will learn new ways to create innovative strategies that build and leverage brand value. Facilitated by a leading expert in strategy and branding, you will apply powerful concepts, principles, and processes to real business situations.
   
   Kent Jackson, Ph.D.
   Jackson & Associates
   Denver, Colo.
2. Emerging Technology Trends: New Technology Tools to Knock Out Would-Be Fraudsters
   According to the National Insurance Crime Bureau, insurance fraud has become the second most expensive white-collar crime in America behind tax evasion. Closer to home, it adds an extra $300 per year in higher insurance premiums on average to U.S. households. As operations become leaner and underwriting strategies become more sophisticated, savvy insurers are using technology to proactively address "soft fraud" at the point-of-quote.
   
   By combining analytics with the right data, underwriters can crosscheck an applicant's information against multiple databases to detect inconsistencies, misrepresentations, and outright fraudulent activity before a policy is bound. In addition to catching fraudsters, insurers can more accurately price an individual policy and improve compliance, collections, and even marketing/public relations initiatives. Join us for this informative session and learn about the tangible benefits of adopting technologies and strategies to knock out would-be fraudsters.
   
   Bill Streeper, Vice President of Insurance
   TransUnion
   Chicago, Ill.
3. PEMCO Case Study
   How does a "staid, stodgy, conservative, old fashioned and picky" insurance company energize its brand and literally become the talk, or buzz, of the town? How does that same company get voted as the regions best insurance brand? And what is it about this case that might apply to your brand, your business, your market?" In this session, our speaker, Rod Brooks, Chief Marketing Officer of PEMCO Mutual Insurance Company, will share the case study that resulted in PEMCO’s “Go to Market” strategy. This case includes the inspection, review, and decisions associated with PEMCO’s rating methodology, modernized sales tools, brand momentum, and distribution channel strategy. It has been a two year journey that begins and ends with a relationship model that is customer centric and market driven. Join us, and Rod guarantees that you’ll either learn or remember something useful… and leave with a smile on your face.
   
   Rod Brooks, Chief Marketing Officer
   PEMCO Mutual Insurance Company
   Seattle, Wash.

12:30 - 1:30 p.m.

Buffet Lunch

1:30 - 2:45 p.m.

Concurrent Sessions

1. Ethics
   Practicing ethical behavior is a part of our everyday lives including in the business world yet headlines regularly report unethical behavior by successful company executives. This interactive session will address foundational ethical issues, specifically those that create problems in the insurance industry. Attendees will receive valuable and practical guidelines for making ethical decisions. Come learn why good ethics is good business!
2. Underwriting Scores
   This session will provide an in-depth look at best practices in creating and organizing an underwriting score. Attendees will learn how to coordinate underwriting scores with a company's algorithm, how to update a score, and additional elements that should be considered for an underwriting score.
   
   Robin A. Harbage, FCAS, MAAA, Senior Consultant
   EMB America, LLC
   Chagrin falls, Ohio
3. Maximizing Your Sales & Marketing Investment
   It's a fact. . .customers routinely shop for insurance. J.D. Power's study of customer satisfaction with insurance carriers confirms one out of five customers shopped the competition in the last 12 months. Some switched in search of lower rates and many switched for better service. With only 4% of shoppers representing new entrants into the market, it's truly a game of conquest. And the stakes are high.
   
   This presentation will reveal the highlights of J.D. Power's new Insurance Shopping Study and explore what triggers insurance customer shopping behavior, their perception of insurance brands, and how they make their purchase decision.
   
   Jeremy Bowler, Senior Director - Insurance Practice
   J.D. Power & Associates
   Troy, Mich.

2:45 - 3:00 p.m.

Break

3:00 - 4:15 p.m.

Concurrent Sessions

1. Generational Talent Management Issues for Insurers
   While finding new hires has not been a top concern for the U.S. insurance industry historically, a combination of broader demographic dynamics and industry-specific issues could lead to critical shortages in the near future. In this informative session, Deloitte consulting will provide an in-depth look at their recently released report on this hot topic.
   
   Andrew Liakopoulus
   Deloitte Consulting
   Chicago, Ill.
2. Optimized Pricing
   This session will cover the opportunities and pitfalls associated with optimized pricing. Attendees will gain a better understanding of what optimized pricing is, why it is so important to insurance companies, and important key elements of optimized pricing.
   
   Robin A. Harbage, FCAS, MAAA, Senior Consultant
   EMB America, LLC
   Chagrin Falls, Ohio
3. Homeowners Insurance: The Impact on Auto Renewals
   This presentation will reveal the highlights of J.D. Power's new Homeowners Insurance Study and explore the strategic importance of bundled service offerings in developing high loyalty among insurance customers and hence, high customer value to the insurer.
   
   Jeremy Bowler, Senior Director - Insurance Practice
   J.D. Power & Associates
   Troy, Mich.

5:00 - 6: 00 p.m.

Networking Reception

7:00 a.m.

Continental Breakfast

8:00 - 9:15 a.m.

Going Green: Is It A Business Opportunity for Insurers?
U.S. businesses, including some companies within the insurance sector, are becoming more environmentally conscious these days in response to consumers who are demanding more “green” choices in the products they purchase. Our speakers will explain how their companies are “thinking green” and will make the case for underwriters, marketing professionals and product developers to consider following their example.

Robert Flynn, Vice President of Strategic Policy
The Travelers Companies, Inc.
Hartford, Conn.

Kristin Brewe, Director of Brand & Public Relations
Esurance
San Francisco, Calif.

9:15 - 9:30 a.m.

Break

9:30 - 11:00 a.m.

Concurrent Sessions

1. SECURA Case Study
   In this session we will learn first-hand how one company successfully identified and developed their brand image. Our speaker will share her experience in the branding process including interesting insight into the use of archetypes and in-depth interviews with agents and policyholders. Jean Van Den Brandt brings unique examples, techniques, and tools used by SECURA in the development of their branding initiative.
   
   Jean Van Den Brandt
   SECURA Insurance Companies
   Appleton, Wis.
2. Special Needs Coverages
   This session will provide the insurance professional a better understanding of coverages for special needs. We will explore the application of personal umbrella coverage and gaps in the umbrella policy form. This presentation is a thorough review of the need for umbrella coverage including a review of concepts and applications of underlying limits of coverage.
   
   Elise Farnham, President
   Illumine Consulting
   Grantville, Ga.
3. Gathering Competitive Intelligence
   
   Ed Budd, Executive Director
   Society for Insurance Research
   Indianapolis, Ind.

11:00 a.m.

Meeting Adjourned