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Advertising Information

IN magazine and NAMIC Online

For further information about advertising at NAMIC Online or in IN magazine, contact Barbara Nastally at (800) 336-2642 or e-mail ads@namic.org.

Readers of IN magazine are the people you want to reach...

Insurance company decision makers are holding IN magazine in their hands. Do they know about your product? Or are they seeing your competitor's advertisement?

According to a recent readership survey, 87 percent of the readers of IN magazine are executive level management.

More than half of the readers of IN magazine authorize or approve expenditures within their companies.

IN magazine is routed to others or saved for reference by 66 percent of our readers.

IN magazine provides a powerful quarterly advertising package to assist you in establishing a dialogue with prospective customers. This year's value-added services include:

• Internet Listing and Link to Your Webpage
• Banner Ads
• Email Advertising
• Escorted Copy
• Bonus Distribution
• Announcements of New Products and Services
• Ad Reprints

Editorial Focus:

IN magazine covers the property/casualty and farm mutual insurance industries. The magazine's editorial staff are committed to providing insurance executives stories and features that will assist or provide them with information to improve the operation of their companies to compete and prosper. The magazine features coverage of industry events and issues of importance to our primary audience of multiple-lines, farm mutual, and specialty-lines companies.

Additionally, IN magazine is read and referenced by legislators and regulators at the national and state levels and other interested segments of the property/casualty and farm mutual insurance industries. Magazine departments address areas deserving ongoing attention such as new products and services and human resources. They also provide updates from state insurance associations, national and state insurance-related events, and people making news throughout the industry.

Circulation:

The circulation of IN magazine exceeds 5,000 per issue including pass-along readership.

Audience:

IN magazine is specially packaged for property/casualty insurance executives, many of whom are members of the National Association of Mutual Insurance Companies (NAMIC). It is also designed to be of interest to underwriting, claims, and agency professionals; as well as insurance legislative contacts and management of other industry-related businesses.

Format: 4-color, 8 1/2 x 11, 48-60 pages

Frequency: Quarterly

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Value-Added Services

Internet Listing and Link to Your Web Page

As an in advertiser, you automatically receive a listing and link in our online edition of the magazine.

Escorted Copy

To introduce new customers/and or prospects to your new ad campaign, IN magazine will send a copy of the magazine along with a cover letter from the advertiser or managing editor. You provide the copy and we will prepare a letter on IN magazine letterhead for your approval. Send an Excel spreadsheet of key contacts you want to receive the mailing, and we'll process the mailing. This service is free to advertisers placing three or more full-color pages of advertising during the year. There is a limit of 20 free magazines per advertiser. Contact your advertising representative for pricing beyond the 20 complimentary issues.

Bonus Distribution

You will get bonus distribution in addition to our regular circulation at important NAMIC and industry events.

Announcements of New Products and Services

Appropriate publicity items for new products and services are given coverage as space allows in our regular "inthenews" department.

Ad Reprints

IN magazine offers black and white or color reprints. Reprints can be a single sheet front and back (your ad and the in cover) or a 4-page spread that includes the IN magazine cover, your advertisement and a customized sales message. You supply the camera-ready artwork for your sales message.

Call for rates.

Banner Ads for NAMIC Online

Contact Barbara Nastally for information about advertising in e-newsletters.

For further information about advertising at NAMIC Online or in IN magazine, contact Barbara Nastally at (800) 336-2642 or e-mail ads@namic.org.