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It's More than a Bill
Premium Bills are Customer Touchpoint for Marketing and Relationship Building
By Dave Willis
Rating and underwriting an insurance policy takes place, at best, once a year. Claims crop up less frequently, one would hope, or they may never occur. But there's an event that happens every month, when insurance companies have a chance - an obligation, some say - to deliver the service and value they claim to provide. That's the monthly bill.
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