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Getting to Know You

Small Companies Need Advertising, Too!

By Janet E.H. Wright

Small company marketing efforts truly fall into the "good news, bad news" category. The good news is the market is very clear-cut: friends and neighbors in their business area who are already well aware of the company, its history and reputation. The bad (or, more aptly, challenging) news is, marketing activities must be done on a limited budget to a market that has begun to change radically.

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