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My Bologna has a First Name

An Effective Advertising Jingle is "Priceless."

By Eric Swartz

Advertising slogans have a glorious history and have exercised a profound influence on what we think and how we speak. For better or worse, taglines and jingles have become some of the most well-known and oft-quoted sounds bites of our culture.

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Founded in 1895, the National Association of Mutual Insurance Companies (NAMIC) is a full-service national trade association serving the property/casualty insurance industry with more than 1,400 member companies that underwrite more than 40 percent of the property/casualty insurance premium in the United States. NAMIC members are small farm mutual companies, state and regional insurance companies, risk retention groups, national writers, reinsurance companies, and international insurance giants. Together, we are NAMIC.

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