 June 2011 | meritsociety@namic.org
Much is being written today about corporate social responsibility (CSR) – but what exactly is it? Literally defined, it means that all people and organizations have a responsibility to society. While many people think that it is all about the environment and going green, I describe CSR as the ability to do well and do good.
In the previous article, Ann Ranson wrote about the business case for corporate social responsibility. Whether your company has taken on this kind of initiative yet, CSR has become a big part of many other insurance companies' business strategies. Take Liberty Mutual for example. Five years ago, the insurer launched its social responsibility campaign "Responsibility: What's Your Policy."
Weather hit the planet hard during 2011's first six months – massive earthquakes in New Zealand and Japan; torrential rains that led to extensive flooding in the United States' South and Midwest; and a tornado outbreak across the Midwestern United States (just to name a few) made for a record-setting spring. |
The Business Case for Social Responsibility 
Taking the Social Responsibility Challenge
To Protect and Give: Insurers Make Giving Back to the Community a Priority
|
