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Lost in the Trees

Maintaining and Enhancing Market Share Requires Strategic Planning

By Terry L. Pemberton, CPCU, CLU, ChFC, FLMI

Insurance executives today have more exciting choices than ever to grow and maintain market share. At the same time, traditional underwriting and pricing practices have become nearly obsolete by today's realities. Pricing model sophistication, customer segmentation enhancements, credit scoring, and rising customer expectations are just some of the new conditions challenging insurance executives.

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Founded in 1895, the National Association of Mutual Insurance Companies (NAMIC) is a full-service national trade association serving the property/casualty insurance industry with more than 1,400 member companies that underwrite more than 40 percent of the property/casualty insurance premium in the United States. NAMIC members are small farm mutual companies, state and regional insurance companies, risk retention groups, national writers, reinsurance companies, and international insurance giants. Together, we are NAMIC.

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