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Pricing Incentives – Do They Work?
by Joseph S. Harrington, CPCU, director, corporate communications for American Association of Insurance Services (AAIS)
For years, natural disaster experts outside the insurance industry have wondered whether the pricing of property insurance could be used to give homeowners incentives to upgrade or retrofit their structures to mitigate damage from windstorms.
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About the Farm Mutual Forum
The Farm Mutual Forum is published monthly by the National Association of Mutual Insurance Companies.
Farm Forum Editor: Lisa Floreancig
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