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Getting Your Product Out There: Which Distribution Channel is Best for You?
By Christopher Shipe, AIT, CPCU, President/CEO, Loudoun Mutual Insurance Company
Deciding how to distribute or sell insurance products can be a critical operational issue, particularly if a company wants to grow outside its traditional geographic area. Picking the wrong distribution channel can lead to a lot of expenses with unprofitable growth or no growth at all. Therefore, a company's knowledge of all its distribution options is critical as well.
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About the Farm Mutual Forum
The Farm Mutual Forum is published monthly by the National Association of Mutual Insurance Companies.
Farm Forum Editor: Lisa Floreancig
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