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Surveying Customers: A Benefit to Your Company
By R. Kelly Myers and Myo Kyaw Min
Why conduct a customer or consumer survey? Because informed business decision-making results in greater profitability, and every business can benefit from a better understanding of their current and prospective customers.
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About the Farm Mutual Forum
The Farm Mutual Forum is published monthly by the National Association of Mutual Insurance Companies.
Farm Forum Editor: Lisa Floreancig
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