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Handling Objections
By Bart Anderson, NAMIC senior vice president, Member Services & Communication
A sales person's job begins when the customer says "no." Think about that for a minute. If customers always said "yes," we wouldn't need sales people, just order takers.
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About the Farm Mutual Forum
The Farm Mutual Forum is published monthly by the National Association of Mutual Insurance Companies.
Farm Forum Editor: Lisa Floreancig
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