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Matching Needs with Benefits
Before we can start this section let's review. So far we have identified features and benefits; learned how to use open- and closed-ended questions to uncover needs; and discussed how to clearly listen for, understand, and confirm those needs. Now it is time to start linking these things together to achieve the goal of helping your customer solve problems.
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About the Farm Mutual Forum
The Farm Mutual Forum is published monthly by the National Association of Mutual Insurance Companies.
Farm Forum Editor: Lisa Floreancig
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