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Clarifying and Confirming Needs
By Bart Anderson
The key to any successful sales process is helping your agents solve their problems and fulfill their needs. Even after asking those open-ended questions from Part II, how will you know when you have discovered a customer need?
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About the Farm Mutual Forum
The Farm Mutual Forum is published monthly by the National Association of Mutual Insurance Companies.
Farm Forum Editor: Lisa Floreancig
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