Making Business Easier
NAMIC and Deep Customer Connections have partnered once again to survey property/casualty insurance carrier executives regarding a fundamentally important issue: making business easier (MBE).
The new study, Making Business Easier: Executive Report, surveyed 168 carrier executives to learn:
In addition, this report offers MBE recommendations based on responses from carrier executives, as well as the data and experience Deep Customer Connections has built through its focus on making business easier in property/casualty insurance.
“Since 2003, we’ve surveyed more than 40,000 independent agents and brokers,” said Nort Salz, president of Deep Customer Connections. “And from all these data points, we’ve learned the following: 99 percent of research participants agree that ease of writing with a carrier is critical to their choice of which carrier they place business with. The challenge is identifying what specifically makes it easier and implementing actionable next steps, and we offer recommendations for carriers in this report on how to do just that.”