Posted: 3/25/2010
Making Business Easier
2010 Report: Making Business Easier
NAMIC and Deep Customer Connections have partnered once again to survey property/casualty insurance carrier executives regarding a fundamentally important issue: making business easier (MBE).
The new study, Making Business Easier: Executive Report, surveyed 168 carrier executives to learn:
- Whether MBE is part of their business strategy
- How they rate their organization’s MBE performance
- Their ratings of the industry’s MBE performance
- How carrier and agent perspectives on MBE compare
- What carriers are doing to focus on and reinforce MBE
- The biggest challenges they face in making business easier for agents
- How answers to these questions have changed since 2008
In addition, this report offers MBE recommendations based on responses from carrier executives, as well as the data and experience Deep Customer Connections has built through its focus on making business easier in property/casualty insurance.
“Since 2003, we’ve surveyed more than 40,000 independent agents and brokers,” said Nort Salz, president of Deep Customer Connections. “And from all these data points, we’ve learned the following: 99 percent of research participants agree that ease of writing with a carrier is critical to their choice of which carrier they place business with. The challenge is identifying what specifically makes it easier and implementing actionable next steps, and we offer recommendations for carriers in this report on how to do just that.”